About this role
Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives.
• Establish and communicate marketing objectives
• Plan, organize, direct and control the marketing team to meet defined objectives
• Recruit and hire marketing team
• Coach, counsel, advise and support the marketing sales team
• Establish training programs for the organization’s sales representatives
• Maintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledge
• Identify, develop, and evaluate marketing strategy
• Analysis of customer research, current market conditions and competitor information and communicate results to company leadership
• Formulate, direct and coordinate marketing activities and policies to promote products and services
• Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
.• Own the development of marketing/promotional/advertising materials and activities
• Support the organization by organizing the marketing of/at: (examples below)
o Conferenceso Speaking engagements
o Brochure
o PowerPoint presentations
o Messagingo Web
o White Paperso Navigators
o Women in Utilities
o Webinarso RFP assistance
o Proposal
o Video
• A minimum of 7 years of experience in sales management and directing a marketing team
• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies• Technical marketing skills
• Proven experience in customer and market research
• Experience with enterprise software solutions and large and complex organizations
• Knowledge of principles and methods for showing, promoting, and selling products or services. • Experience in all aspects of planning and implementing sales strategy
• Proven track record in managing and directing a highly skilled, motivated, and successful marketing team
• Strong understanding of customer and market dynamics and requirements
• Able to operate in a fast-paced and changing market environment
• People management and leadership skills, including coaching, supervision, staffing, and conflict managemen
t• Working knowledge of Excel, Word, PowerPoint, SharePoint and Visio
SKILLS/QUALIFICATIONS PREFERRED:
o Knowledge and understanding of the utility industry
o Understanding of the SDLC for information technology
o Marketing experience in a consulting firm
o Bachelor’s Degree in business, marketing or related field
Approximately up to 25% travel required.
All your information will be kept confidential according to EEO guidelines.
AAC Utility Partners is EOE.