About this role
About usCracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.
The roleWe're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.
What you'll do
Marketing strategy & operations
Execute marketing strategy aligned with business goals
Organize lightweight marketing ops: content calendar, contractors, and timelines
Collaborate directly with founders, product, sales, and design teams
Track performance, prepare monthly reports, and optimize based on metrics
Content creation
Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers
Maintain and grow the company blog and website content
Use AI tools to speed up content workflows without losing technical accuracy or brand voice
SMM
Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website
Grow a targeted audience of security practitioners, researchers, and enterprise buyers
Build relationships with partners and communities
PR & communications
Build and maintain relationships with cybersecurity and tech media
Write and distribute press releases, announcements, and pitches
Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives
Support conference presence, including announcements, live coverage, and post-event content
Coordinate speaking opportunities, podcasts, and interviews for founders and researchers
Must have3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role
Experience in the cybersecurity domain
Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers)
Strong SMM track record with real cases of growing a targeted audience
Hands-on experience with media or press outreach and pitching
Hands-on experience using AI tools for content and marketing workflows
Excellent English copywriting skills
Ability to translate complex technical topics into clear, credible messaging
Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
Nice to haveExperience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security)
Experience with conference and event marketing
Experience with crisis or sensitive-topic communications
Channels & toolsLinkedIn, X/Twitter, company blog and website
Media and press outreach, pitching, and media list management
AI-assisted content and marketing tools
Why Cracken?Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research
Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity
Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path
Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries
What we offerOpportunity to build a global cybersecurity brand from an early stage
Direct collaboration with founders and cyber operators
High autonomy and real ownership
Fully remote and flexible work setup
Competitive compensation