About this role
Job Title: Senior HR Generalist
Location: Venice, California
Coco is a fast-growing robotics company transforming last-mile delivery. We’re seeking a Senior HR Generalist to join our team in Venice, CA. This is a fully on-site role for a hands-on HR professional who thrives in fast-paced environments, excels at multitasking, and is eager to help build and scale the HR function from the ground up.
This role is ideal for someone who brings both startup adaptability and corporate discipline, and who is comfortable owning HR execution while creating the policies, processes, and infrastructure needed to support a growing organization.
This role is on-site in our Venice office.
Responsibilities
HR Operations & Employee Lifecycle
Own the employee lifecycle end-to-end, including onboarding, offboarding, employee records, and HR administration
Serve as a day-to-day HR partner for employees and managers, providing guidance on policies, benefits, and people practices
Maintain accurate employee data and workflows in Rippling HRIS, ensuring data integrity and compliance
Support payroll, benefits administration, leaves of absence, and employee changes in coordination with internal and external partners
Policy, Process & Foundation Building
Build, document, and implement HR policies, procedures, and playbooks that scale with the business
Establish consistent, compliant HR processes while balancing flexibility needed in a startup environment
Help create structure around performance management, employee documentation, and internal HR workflows
Continuously evaluate and improve HR processes to support growth and operational efficiency
Employee Relations & Compliance
Act as a trusted first point of contact for employee relations matters, handling issues with sound judgment, discretion, and empathy
Support performance feedback, corrective actions, and documentation as needed
Ensure compliance with federal, state, and local employment laws across a multi-state workforce
Assist with audits, investigations, and internal reviews as required
Recruiting & Onboarding Support
Support recruiting operations using Ashby, including job postings, interview coordination, and candidate communications
Partner with hiring managers to ensure a smooth, efficient, and positive candidate experience
Own and continuously improve the new-hire onboarding experience
Experience5–8+ years of progressive HR experience, including time in both startup and corporate environments
Strong HR generalist background with hands-on experience across operations, employee relations, and compliance
Proven ability to build HR foundations, including policies, procedures, and scalable processes
Experience with Rippling HRIS (strongly preferred)
Experience using Ashby or a comparable ATS
Ability to manage multiple priorities in a fast-moving, on-site environment
Strong knowledge of multi-state employment laws and HR best practices
Highly organized, detail-oriented, and comfortable operating with a high degree of autonomy
Professional, approachable, and confident communicator with excellent judgment