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Marketing Lead / Product Marketing Manager @ Clera

Berlin, State of Berlin, DEOnsiteFull-time
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About this role

ABOUT THE ROLE

A seed-stage B2B AI software company is hiring across two complementary marketing tracks: a hands-on Marketing Lead and a Product Marketing Manager. You will translate a technical voice AI product into clear positioning and build launches and growth programs that support the company's expansion.

WHAT YOU'LL DO

- Develop positioning, messaging, and storytelling that make a technical product clear and memorable.

- Lead go-to-market launches for products, features, customer segments, and international markets.

- For the Marketing Lead track, own marketing strategy, budget, KPIs, and pipeline impact, and build growth programs across organic and paid channels.

- Use AI and automation tools to improve marketing execution and inbound growth.

- Build and lead a marketing team while staying hands-on, and test channels using data and experiments.

- For the Product Marketing track, create sales enablement materials, case studies, testimonials, website messaging, a...

Skills

Engineering

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