About this role
Job summary Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we show up to customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground. NEED TO DO: Create and refine the key messages that matter most to our customers. Build strategies to grow awareness of our homes and services. Use demographic insight to tailor brand activity to our audiences. Work with stakeholders to bring our Care & Life Enrichment Framework to life externally. Stay ahead of industry trends to identify opportunities and risks. Oversee the development of print and digital collateral that inspires confidence and drives enquiries. Ensure all customer-facing materials refle
Main duties of the job Barchester Healthcare is on the hunt for a stellar Brand Manager who can bring energy and expertise to the Brand Team. The role offers the chance to influence Barchester's presence across the UK, working directly under the Head of Brand Marketing. The successful candidate will craft and implement a brand proposition that not only engages but also enhances Barchester's image and supports its commercial operations. They must excel in collaboration, keenly understand customer needs, and translate these into effective messaging. Key responsibilities include crafting key customer messages, building awareness strategies, utilizing demographic insights, collaborating with stakeholders, staying updated on industry trends, overseeing varied collateral development, ensuring alignment with brand guidelines, maintaining digital consistency, and more. Additional duties include leading a team, receiving feedback for continual improvement, managing the flagship Barchester Care Awards, and ensuring that all brand investments meet organizational objectives.
About us Barchester Healthcare stands as a prominent provider of care and well-being services across care homes and hospitals in the UK. Recognized not only for the quality of care but also for being a supportive workplace, Barchester takes pride in being awarded a two-star outstanding rating by Best Companies. Earning a place as the 11th best company in the Health & Social Care sector and 14th among the Top 25 Best Big Companies to Work For in the UK, it promises not just a job but a career path with opportunities for growth. Employees are rewarded with various retail and leisure discounts, wellness support, and access to the Best Doctors Service, alongside a nurturing environment that fosters professional development.
Job description Job responsibilities
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we show up to customers across the UK.
Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals.
This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
Create and refine the key messages that matter most to our customers
Build strategies to grow awareness of our homes and services
Use demographic insight to tailor brand activity to our audiences
Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
Stay ahead of industry trends to identify opportunities and risks
Oversee the development of print and digital collateral that inspires confidence and drives enquiries
Ensure all customer-facing materials reflect our brand guidelines and tone of voice
Partner with the digital team to maintain a cohesive brand presence across all channels
Lead the creation of event collateral and assets through our web-to-print system
Develop self-serve tools and guidance that help homes drive engagement and enquiries
Ensure a smooth, intuitive customer journey for teams using these tools
Lead a team that delivers exceptional customer service and fast response times
Gather feedback from homes to continually improve support and resources
Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
Manage cross-functional teams to deliver a high-quality event on time and on budget
Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
Maintain regular communication with Operations throughout the process
Analyse data to identify trends, opportunities, and areas for optimisation
Report on performance and adjust strategies accordingly
Oversee brand investment to ensure it delivers against our objectives
Set clear objectives aligned to our brand strategy
Foster a culture of continuous improvement, collaboration, and engagement with Operations
NEED TO HAVE:
A confident brand marketer with experience developing propositions and multi-channel messaging
Strong stakeholder management and communication skills
A strategic thinker who can translate insight into action
Experience leading teams and managing multiple projects simultaneously
A passion for delivering high-quality work that supports both customer experience and commercial goals
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications Essential
A confident brand marketer with experience developing propositions and multi-channel messaging is required. Candidates should possess strong stakeholder management and communication skills, be strategic thinkers capable of turning insights into actionable strategies, have experience leading teams, and managing multiple projects. A passion for delivering quality work that enhances customer experience and aligns with commercial objectives is essential.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
London
EC2A 1AS
Employer's website https://www.barchester.com/ (Opens in a new tab)