About this role
Responsibilities: Content Strategy & Planning Develop and execute weekly and monthly content calendars for livestream programming. Identify content opportunities, trends, and audience insights to inform planning decisions. Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.). Programming & Execution Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events. Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content. Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show. Performance Optimization Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion). Run content reviews and post-mortems to identify improvement points. Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creato...