Freelance CRM Data Analyst @ Employer

Select which cookies you accept Strictly necessary Customer Strategy · Amsterdam HQ Office · Hybrid We usually respond within two weeks Turn complex customer data into practical growth strategies that help MR MARVIS expand across Europe from our Amsterdam HQ. As Freelance CRM Data Analyst, you'll help us understand who our customers are, how they behave, and what keeps them coming back. Sitting in the Customer Strategy team, you'll build our reporting models, map cohort behaviors, analyze CLV drivers and killers and translate raw data into clear strategies that drive Customer Lifetime Value (CLV). About MR MARVIS MR MARVIS is an Amsterdam-based menswear brand, dedicated to creating the perfect shorts, trousers and tops. As a Certified B Corporation, we're proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet. What started in 2016 with three founders has now grown into a team of 300+ people representing 40+ nationalities. Having established a strong online presence across Europe, we're now growing our international retail network. Today, you'll find us in cities such as Amsterdam, Berlin, Paris and London. We make slow fashion, with timeless design and craftsmanship at the centre. We are dedicated to doing better every day, creating value for our team, our suppliers, our customers, and everyone who interacts with our business. What you'll do - Customer Intelligence & cohort mapping: Analyse customer buying behavior, repeat purchase rates, and lifecycle trends to map clear customer CLV cohorts and uncover growth opportunities. - CLV & retention strategy: Extract practical insights on CLV drivers and killers from complex customer datasets to improve campaign structures, lifecycle flows, and long-term retention. - Predictive & RFM analytics: Build and manage RFM models and segmentat...