About this role
Go-to-Market Engineer (GTME)Location: Remote (SF Bay Area / NYC preferred) Compensation: ~$140K – $200K + meaningful equity Experience: ~2+ years
Role OverviewThis is a Go-to-Market Engineer (GTME) role focused on executing and optimizing how the company engages a high-value, finite market.
You’ll work across a clean list of ~8–9K qualified accounts, many representing significant revenue, and turn that into pipeline through multi-touch outbound, retargeting, and lifecycle engagement.
This is not just outbound. It’s a hands-on execution role across sales + growth, where you decide how to engage prospects—not just that you should.
What You’ll DoRun multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls)Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequencesLeverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagementContinuously test channels, messaging, and timing to improve conversionSegment accounts and personas to drive more effective outreachUse and configure GTM tools and data systems to track and optimize performance
What We’re Looking ForMust-Haves~2+ years in SDR/BDR, growth, or GTM execution rolesProven experience with outbound and self-sourced pipeline generationStrong written communication and attention to detailComfortable using and learning technical tools (CRM, data, automation)Ability to execute multi-touch, personalized outreachExperience in early-stage or fast-moving environments
Nice-to-HavesExperience in FinTech or B2B SaaSExposure to retargeting, lifecycle, or growth marketing conceptsMore technical background (e.g., CS degree or strong systems thinking)Experience converting event or inbound interest into pipelineFamiliarity with persona-based segmentation and targeted GTM motions