About this role
Location: Remote / VirtualJob Type: Full-TimeSalary Range: $1,600–$1,900 USD/monthHireHawk builds high-performing remote teams for U.S. and Canadian companies by connecting great people with meaningful work, no matter where they live. We’re hiring this role on behalf of a fast-growing direct-to-consumer haircare brand that takes site experience seriously and wants a dedicated owner for conversion and on-site performance.
We're looking for an Ecommerce Manager who owns the on-site and channel execution across our key platforms. You'll drive CRO on our Shopify storefront, manage and optimize product pages on TikTok Shop and Amazon, run email campaign sends, and keep the operational layer of our ecommerce engine running cleanly.
You'll work closely with the Director of Growth and our retention agency on email flows and campaigns, your job is execution and iteration, not just ideation. If you like seeing your work ship fast, move metrics, and actually matter, this is the role.
Responsibilities:
Site CRO & Shopify
Own conversion rate optimization across the Shopify storefront PDPs, collection pages, checkout flow, homepageRun A/B tests and on-site experiments; manage tooling and interpret resultsManage Shopify app ecosystem including upsell/cross-sell, reviews, subscriptions, bundles, and site speed toolsMaintain integrations and troubleshoot issues across apps, pixels, and data layersCoordinate with creative team to brief and deploy updated imagery, copy, and UGC across PDPsTikTok Shop
Own PDP optimization on TikTok Shop titles, bullets, imagery, A+ content, category/attribute setupMonitor TikTok Shop storefront performance and flag issues to the broader teamCoordinate with the content and affiliate team to ensure product pages are dialed in to support creator trafficStay current on TikTok Shop feature releases and surface relevant updatesAmazon
Assist with Amazon listing optimization titles, bullets, A+ content, backend keywords, imageryWork alongside internal stakeholders and agency contacts to implement updates and maintain listing healthFlag suppressed listings, content issues, or policy flags and coordinate resolutionEmail Marketing
Execute campaign sends end-to-end: build, QA, schedule, and deploy in KlaviyoPartner with Director of Growth and retention agency on flow strategy — your role is hands-on implementationManage segmentation logic, list hygiene, and send cadencePull post-send reporting and surface performance insightsTooling & Operations
Own the review platform — ensure review collection, moderation, and syndication are runningLeverage AI tools for copywriting, content optimization, and productivityMaintain clean documentation across SOPs, app settings, and platform configurationsSupport new channel or integration launches as the business scalesRequirements
Must-Have:
2 to 4 years in a DTC ecommerce role, you've lived inside Shopify and know it coldHands-on Klaviyo experience: you've built campaigns, managed flows, and pulled your own reportingWorked on TikTok Shop in some capacity, even if not the primary ownerBasic Amazon Seller Central familiarity listing updates, A+ content, suppression troubleshootingComfortable with the Shopify app ecosystem: you know what tools exist, how they talk to each other, and how to triage when something breaksCRO mindset: you think about the customer journey, not just the task in front of youDetail-oriented and execution-focused you ship, you follow up, you close the loopComfortable using AI tools to move faster (ChatGPT, Claude, Midjourney, etc.)Strong communicator who can work cross-functionally with creative, growth, and external partnersNice-to-Have
Experience at a beauty, wellness, or CPG DTC brandFamiliarity with affiliate or influencer-adjacent ecommerce (TikTok Shop affiliates, LTK, etc.)Basic HTML/CSS for email template editsExperience with tools like Elevar, Triple Whale, or similar attribution/analytics platformsComfort pulling and interpreting data in Google Sheets or LookerBenefits
Access to a $200K+ perk marketplace with discounts on 150+ services.Option to withdraw up to 50% of approved earnings before payday.