About this role
Amazon seeks a Senior Financial Analyst, focused on Prime Video Ads (PVA), to support its growing European Amazon Advertising business. PVA is one of Amazon Advertising's fastest-scaling businesses, bringing premium streaming video advertising to millions of engaged viewers across EU5+ markets. The right candidate will work on PVA planning and forecasting rhythm, identify and drive strategic initiatives to accelerate growth (advertiser migration, product monetisation, supply optimisation), pricing analysis and bring AI-driven efficiencies to finance operations. The ideal candidate combines commercial instinct with analytical depth, thrives in ambiguity, builds mechanisms that outlive them, and is able to collaborate effectively across Go-To-Market, Finance, Sales and Product teams. Key job responsibilities - Revenue forecasting for Prime Video Ads - Reporting and analysis of latest sales results to inform Weekly Business Review (WBR), Monthly Video Review and EU Video Sales Quarterly Business Review - Track opportunities and risks at country level, proactively flagging concerns, quantifying revenue opportunities and recommending actions to Sales leadership - Partner with the Prime Video team on monetization initiatives at the product level to accelerate revenue and improve efficiency - Own the financial framework for initiatives — track performance, identify optimisation levers and drive cross-team accountability on execution. - Own delivery metrics analysis in partnership with Product and Data Science — connect operational metrics to revenue outcomes and identify where operational improvements unlock incremental revenue - Design self-serve reporting infrastructure — dashboards (QuickSight, Tableau), automated data pipelines, and AI-enhanced tools that enable Sales and Leadership to access insights without finance bottlenecking. - Author and distribute regular strategic priority newsletters to Leadership — providing concise updates on in-flight initiatives, emerging risks, key decisions needed, and progress against goals. Drive alignment and decision velocity across the organisation.