About this role
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India. Key job responsibilities - Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. - Develop winning amazon homepage and category page strategies - Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. - Analyze customer cohorts and drive initiatives to improve growth key cohorts. - Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. - Conduct in-depth analyses on site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions. - Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. - Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. - Measure impact of marketing initiatives and continuously improve and optimise performance. - Present to senior management externally and internally. - Meet business goals while ensuring a top-notch customer experience. About the team Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.