About this role
Key Responsibilities
Driver & Capacity Management
• Develop and execute strategic load plans that maximize driver productivity and revenue per mile
• Build and maintain strong, trust-based relationships with drivers through consistent communication
• Align driver preferences (home time, routes, equipment) with operational needs
• Coach drivers on performance, Hours of Service (HOS), and operational expectations
Freight Planning & Optimization
• Plan, assign, and optimize loads to ensure efficient use of fleet capacity
• Balance service, cost, and driver satisfaction through effective decision-making
• Utilize TMS and planning tools to identify opportunities to reduce empty miles and increase utilization
• Anticipate and proactively resolve service disruptions or capacity gaps
Execution & Visibility
• Monitor shipments in transit and ensure on-time pickup and delivery performance
• Track and trace loads, identifying risks and intervening before issues escalate
• Communicate effectively with drivers, brokers, shippers, and internal teams
• Ensure accurate and timely documentation for all loads
Compliance & Safety
• Ensure adherence to DOT regulations, including Hours of Service compliance
• Coordinate required driver compliance items (e.g., medical cards)
• Support and reinforce company safety policies and initiatives
Financial & Operational Performance
• Monitor and manage key metrics including utilization, on-time performance, cost per mile, and revenue
• Review driver pay, accessorials, and advances for accuracy
• Identify and implement continuous improvement opportunities in planning processes
Collaboration
• Partner with brokerage, customer service, and supply chain teams to align capacity with demand
• Serve as a key communication hub between drivers and internal stakeholders
• Contribute to a positive, team-oriented work environment
Qualifications
Education
• High school diploma or equivalent required (Bachelor's degree preferred in Logistics, Supply Chain, or Business)
Experience
• 2–5+ years of experience in fleet planning, dispatch, or trucking operations
• Proven success in managing driver relationships and planning freight
Knowledge, Skills & Abilities
• Strong understanding of trucking operations, DOT regulations, and Hours of Service
• Proficiency in Transportation Management Systems (TMS) and Microsoft Office (Excel strongly preferred)
• Exceptional multitasking, prioritization, and problem-solving skills
• Strong analytical mindset with the ability to make data-driven decisions in real time
• Excellent verbal and written communication skills
• Ability to perform under pressure and adapt quickly to changing priorities
Core Competencies
• Operational Excellence – Drives efficiency and execution
• Relationship Management – Builds trust with drivers and stakeholders
• Decision Making – Makes fast, informed, and effective decisions
• Accountability – Owns results and follows through
• Adaptability – Thrives in a fast-paced, ever-changing environment
What Defines a Top Performer in This Role
• Consistently maximizes driver utilization and satisfaction
• Minimizes service failures and proactively manages disruptions
• Maintains strong driver retention through effective communication and trust
• Identifies inefficiencies and improves planning processes
• Acts as a leader and problem-solver within the operations team
Why This Role Matters
This position is the backbone of daily operations—directly impacting driver experience, customer service, and company profitability. A great Fleet Planner doesn't just move freight—they optimize the entire network while keeping drivers engaged and successful.