About this role
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth. As SVP of Marketing, you'll lead the marketing strategy and organization for Daxko's enterprise health and wellness business segments. You'll own brand positioning, go-to-market execution, and the marketing P&L for your segments, with the independence to run your team and the collaboration to shape company-wide priorities with the CRO and Sales leadership. This role is right for someone who thinks like an operator, understands how marketing drives revenue, and wants to build something at scale. This is a hybrid role, working from our Birmingham, AL office 2-3 days per week. What you'll do: Lead a marketing organization spanning Demand & Revenue Marketing and Brand & Corporate Communications, setting the vision and holding your team accountable to pipeline and revenue targets Own the marketing P&L for your segments, recommending annual budget planning, quarterly forecasting, and ROI to the CRO Set brand positioning and messaging across all health and wellness segments, and keep it consistent across every channel once it's approved Build go-to-market strategy for new segment launches and market expansion, including market analysis, channel prioritization, and success metrics Partner with the VP of Demand & Revenue Marketing to set pipeline targets, demand generation strategy, and lead quality standards Oversee public relations, analyst relations, and executive communications to build the company's market credibility and reputation Report weekly to the CRO on performance and spend, and present monthly to the executive team and quarterly to the Board What you'll bring: 12+ years of progressive marketing and leadership experience, including 6+ years in senior marketing leadership (VP level or equivalent) at a SaaS company 5+ years driving pipeline and bookings outcomes in a revenue-focused marketing or sales leadership role A track record of building and leading marketing across multiple segments or verticals at once Fluency in SaaS revenue metrics — MRR, ARR, CAC, LTV, win rates, sales cycle, attach rates — and how marketing decisions move them Hands-on experience with modern marketing technology (Salesforce, HubSpot, marketing automation, analytics platforms) Strong executive presence, with experience presenting to a Board and defending strategic recommendations Nice to have: MBA or equivalent advanced business education Experience in health, wellness, fitness, or adjacent consumer-facing B2B industries Experience scaling a company through multiple phases of growth Deep experience in enterprise software or subscription-based models with exposure to enterprise sales Additional Information Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values. We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These benefits are only for our full-time team members. Some of our favorites include: 🏝 Flexible paid time off ⚕️ Affordable health, dental, and vision insurance options 💪 Monthly fitness reimbursement 🤑 401(k) matching 🍼 New-Parent Paid Leave 👖 Casual work environments 🏡 Flexible work - remote & hybrid All your information will be kept confidential according to EEO guidelines. #LI-Hybrid