About this role
Channel Strategy & Activation Planning
Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function.Roll-out new retail initiatives in the partner stores.Channel activation & promotional execution
Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact.Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives.Channel Insigts & Campaign performance management
Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness.Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.Develop channel activation performance dashboards for sales team use.Sales Enablement & Cross functional Execution
Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution. Ensure timely communication of campaigns to channel partners & stakeholders.Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.
All your information will be kept confidential according to EEO guidelines.
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