About this role
HOW YOU WILL MAKE AN IMPACT
Build and lead the go-to-market strategy for a new ultra-high-end performance tire channel in the U.S. replacement market. This role acts as the commercial entrepreneur for the channel, developing the business from the ground up, personally managing strategic accounts, and delivering profitable sales growth across approved sellout paths. The position owns revenue and unit-volume performance, helps establish the annual operating budget and commercial targets, and leads execution through influence across U.S. and global functions.
• Develop and execute the end-to-end U.S. go-to-market plan for the ultra-high-end replacement channel, including market segmentation, customer prioritization, route-to-market design, launch sequencing and multiyear growth plans.
• Personally identify, prospect, open, negotiate, develop and manage strategic key accounts. Pursue any sellout path aligned with the approved strategy, including exotic and ultra-luxury vehicle dealerships, elite independent installers, specialty distributors, performance shops, e-commerce partners, driving experiences, clubs and track-related partners.
• Own annual and long-range revenue and unit-volume plans. Build forecasts, sales pipelines, account plans and corrective actions; monitor sell-in, sellout, market share, conversion and repeat purchase performance.
• Develop pricing, trade terms and customer programs in partnership with Finance and Sales leadership. Protect premium brand positioning while driving sustainable growth and targeted margin performance.
• Create a disciplined channel-priority strategy that initially emphasizes high-touch, technically credible accounts and controlled fulfillment before broader distribution expansion.
• Translate customer, installer and market insights into product, fitment, inventory, service, training and lifecycle recommendations. Maintain technical credibility regarding staggered fitments, load and speed requirements, performance attributes and target vehicle applications.
• Develop sales tools, account education, installer standards, service-adviser training and premium customer-experience requirements that support safe, accurate and consistent product representation.
• Build strategic partnerships and event activations that generate measurable trial, qualified leads, account introductions and sales conversion, rather than awareness alone.
• Coordinate with global teams to share U.S. market requirements, leverage global capabilities and ensure alignment with product development, certification, manufacturing and brand strategy.
• Establish channel KPIs and provide clear business reviews to senior leadership, including opportunities, risks, competitive activity, inventory needs, forecast accuracy and recovery plans.
• Represent the company at customer meetings, industry events, enthusiast gatherings, driving programs and track-focused activities; travel frequently within the United States.
WHAT YOU BRING TO THE ROLE
Bachelor’s degree in business, marketing, engineering or a related field5+ years of related industry experienceDemonstrated experience launching a new product, channel or business from the ground upSignificant experience in the U.S. replacement tire marketExperience with distributor, dealer, e-commerce or alternative-channel business modelsStrong financial and commercial acumen across pricing, forecasting, unit volume, revenue, margin and budget planningDemonstrated ability to lead complex cross-functional and global teams without direct authorityAbility and willingness to travel frequently and participate in customer, track, enthusiast and industry events, 50% of the timeLegal authorization to work in the U.S. is required. Continental is only able to offer visa support for internals individuals who currently hold an existing valid employment visaCan offer a relocation package if needed
ADDITIONAL WAYS TO STAND OUT
7+ years of related industry experienceUltra-high-performance, exotic, luxury, motorsports or premium automotive market experienceTechnical knowledge of tire performance, vehicle applications, fitment requirements and replacement-market dynamicsEstablished relationships with exotic-vehicle dealerships, specialty performance retailers, distributors, driving organizations or enthusiast communitiesExperience using market, vehicle-parc, account and sell-through data to prioritize geographic markets and customer investments THE PERKS
Immediate Benefits Robust Total Rewards PackagePaid Time OffVolunteer Time OffTuition AssistanceEmployee Discounts, including tire discountsCompetitive Bonus ProgramsEmployee 401k Match Diverse & Inclusive Work Environment with 20+ Employee Resource groups.Hybrid WorkEmployee Assistance Program Future Growth Opportunities, including personal and professionalAnd many more benefits that come with working for a global industry leader!All your information will be kept confidential according to EEO guidelines.
EEO-Statement:
EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 800-821-2727. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.
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