About this role
The Global Creative Excellence Manager owns the annual content planning process by defining global themes, key seasonal moments, and campaign priorities while ensuring alignment across regions, channels, and business objectives. Drives the implementation of global brand priorities in local markets through close collaboration with regional teams, coordination of market inputs, and sharing of best practices. Manage Brand Council forums including agenda setting, decision follow-up, and regional implementation.
Key Responsibilities
1. Annual content calendar
- Planning of global content themes and priorities
- Definition of seasonal and campaign-driven content moments
- Coordination of content needs across regions and channels
- Alignment with campaign launches and business priorities
2. Global to market implementation
- Alignment of global brand priorities with regional marketing teams
- Coordination of regional inputs into global initiatives
- Facilitation of cross-market best practice sharing
3. Brand council management
- Planning & coordination of recurring brand council forums
- Agenda setting aligned to strategic priorities
- Follow-up on decisions, actions, and regional implementation
8-10 years of experience in marketing, brand management, or strategy roles within multinational companies, or equivalent consulting/agency experience with global clients. Some experience within FMCG marketing would be an advantage.At least 4-5 years of experience in a regional or local marketing role with responsibility over business analysis, marketing plan development and media plan execution. Should have presented and influenced multiple stakeholderBachelor's Degree in either Business, Marketing or EngineeringProven track record of working with consumer insights and market research to inform marketing or business strategies.Experience on:Structured thinking - strong analytical ability to distill large, complex data sets into clear insights and recommendations Expertise in transforming insights into strategic brand direction - ability to interepret qualitative and quantitative dataMarketing - knowledge of integrated marketing campaigns, media strategy, and contentdevelopmentGlobal / Multi-Market Experience - understanding of cultural differences, local market dynamics, and how to balance global consistency with local relevanceProficiency in leveraging digital platforms and AI tools for brand governance and content deployment Presentation & Storytelling - ability to translate insights and strategies into compelling presentations for senior stakeholders Communication Excellence – clear, persuasive, and audience-appropriate in both written and verbal formats Attention to Detail – rigorous in protecting brand consistency and quality Clear knowledge of marketing across various touchpoints - Knowing what kind of message is required for each platform and the ability to craft out nuances of a campaign to create assets tailoured for each touchpoint Translating insights into marketing objectives - Knowing how to prioritise and work with multiple stakeholders to crystallise what our communication objective needs to be Proactive and accountable - Be self-motivated to work independently without needing constant supervision Experience developing or supporting integrated marketing campaigns across multiple touchpoints (digital, social, retail, PR, media).Strong experience in multi-market or global projects, either through regional/global HQ roles or managing cross-country initiatives.Direct experience collaborating with agencies (creative, media, digital, research) and cross-functional teams (product, sales, digital).Experience establishing frameworks, governance models, or processes at global scale.Willing to work on a midshift to night‑shift schedules, depending on business needs.Hybrid work setup.
Hybrid work setupHMO upon hireValues-based cultureLearning OpportunitiesReady to drive with Continental? Take the first step and fill in the online application.
Ready to drive with Continental? Take the first step and fill in the online application.