About this role
37 hours per week (plus out of hours duties at certain times of year)
Lead Postgraduate and International Marketing Growth
Birmingham Newman University is growing, and we are seeking an ambitious and experienced Marketing Campaigns Manager to lead integrated marketing activity supporting postgraduate taught (PGT), CPD and international student recruitment markets. This new, exciting role sits within the Student Recruitment team and plays a key part in shaping these growing markets.
This key role will develop, deliver and evaluate data-informed marketing campaigns designed to increase awareness, engagement, applications and enrolments across UK and international markets.
Working closely with academic schools, international partners, agents and colleagues across Student Recruitment, Marketing and Communications, you will lead multi-channel campaigns spanning digital advertising, content marketing, CRM communications, social media, email marketing and web content.
You will take ownership of postgraduate portfolio marketing helping to position Birmingham Newman University as a destination for lifelong learning and professional development.
The successful candidate will use market insight, competitor intelligence and campaign analytics to drive performance, inform decision-making and maximise return on investment across recruitment activities.
We are seeking a highly motivated marketing professional with experience of campaign planning, digital marketing, CRM-led communications, data analysis and stakeholder management. Experience within higher education and international student recruitment would be particularly advantageous.
Informal enquiries: Helen Burgoyne, at [email protected]
An application form and further details about this role are available via the above 'Apply' button.
Please note that CVs are not accepted as part of the application process unless explicitly stated.
Closing date for applications: 12 October 2026
Interviews will take place end of October/early November 2026.
Birmingham Newman University offers a wide range of staff benefits including 35 days annual leave entitlement plus bank holidays (pro rata for part time posts), pension scheme, chaplaincy and spiritual care, library services, free on-site parking, discounted travel scheme, cycle to work scheme, employee assistance programme, occupational health and counselling services and staff development opportunities. Further details of the full range of staff benefits available can be found on our website: https://www.newman.ac.uk/knowledge-base/staff-benefits/ or please contact the Human Resources Department.
Birmingham Newman University is an Equal Opportunity Employer
Birmingham Newman University is located on Genners Lane, Bartley Green, Birmingham, West Midlands, B32 3NT.