About this role
adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process You may find yourself contributing to various areas such as planning, activation, events, seeding, and Go To Market (GTM) activities. You may have the chance to dive into the heart of our brand by assisting in the product creation process, marketing communication strategy & package creation, campaign execution, and conducting market, trend & customer research. We are hiring for 5 different teams across multiple business areas and markets, from Football to Lifestyle, Running and more. Please be aware, that for some of our teams, German language skills will be mandatory. Applications to this opportunity are considered for all (5) available Marketing intern roles across the following departments: Go To Market, Omnichannel Activation, Category Management and Marketing Strategy. GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS: Category Knowledge Growth - Learn and understand the product range, market dynamics, and consumer behaviour to contribute valuable insights. Project Planning & Execution - Contribute to key projects aimed at achieving future goals, collaborating with cross-functional teams for successful implementation. Marketing Strategy Support - Assist in developing marketing plans, analyzing market trends, and coordinating communication activities to enhance brand exposure. Operational Coordination - Manage data, support logistical tasks, assist in sales-related analyses, and handle administrative duties to ensure smooth operations within the team. Teamwork & Innovation - Build cross-functional relationships, suggest improvements, and embrace new ideas. WHAT WOULD MAKE YOU A MATCH: Student of Business Administration, International Business or similar with a focus on Marketing/Sports/Fashion Fluent in English (written & spoken), German language skills are a plus Strong MS Office skills Strong interest & passion for Sport and / or Lifestyle & Fashion Project Management skills and / or ability to work on multiple tasks and project streams at the same time Work collaboratively with multiple colleagues and stakeholders Category Management & Go To Market: Strong product / market analysis skills WHAT'S IN IT FOR YOU: International intern community and work environment Chances to attend and take part in on-campus events and sponsored adidas events/games Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal Regular development conversations as part of your role Possibility to join our mentorship program, networking opportunities or employee resource groups Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same) Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities Company sports program including classes and events focusing on sports and mental health Flexible and agile working arrangements (40% home office possible) Employee discounts on products ELIGIBILITY REQUIREMENTS Enrolled as full-time student for the complete duration of the internship Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations) Students with ideally max. one year to graduation preferred Availability for the full duration of the internship from March 2027 – September 2027 Ability to relocate to Herzogenaurach in Germany for the full duration of the internship KEY FACTS Application Deadline: October 15th, 2026, 11:59 PM CET Start Date: March 1st, 2027 Duration: 6 months , full-time Location: adidas Headquarters in Herzogenaurach (near Nuremberg) NEXT STEPS To apply for the role, please submit your CV. Instead of a motivation letter, please feel free to submit something creative (video, portfolio, collage, presentation) related to our brand campaign “You Got This” . The only requirement is that the adidas 1-Pager is submitted as a PDF. Please apply in the same language as the job description. If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.