About this role
Responsibilities
About the Team MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Responsibilities: - Responsible for TikTok Shop merchant acquisition in EU regions, aiming to grow merchant lead pools and increase new merchant scale and quality. - Build key business metrics and targets, lead short-term to long-term business planning, formulate innovative and corresponding strategies and initiatives to reach out to sellers and onboard them to the platform. - Understand EU markets, define the target lead pool, develop and manage lead strategies to cultivate new seller opportunities and improve market penetration. - Work closely with the Product team and other cross-functions to optimise the merchant onboard journey, build robust product features, smooth experience and improve growth conversion funnels. - Lead and develop a strong acquisition team to facilitate business growth.
Qualifications
Minimum Qualifications - Bachelor's Degree or above, 5+ years experience in digital marketing, growth strategy or e-Commerce is required. - Proficient in English, capable of speaking Mandarin with internal and external stakeholders. - Good data sense, ability to deal with complex business analysis and intelligence in defining goals and opportunities. - Excellent written and verbal communication skills, experience in a highly result-oriented environment with external client interaction is required. - Has experience of managing teams. Good at cross-team collaboration and moving things forward, ability to drive successful projects with a wide range of people.
Preferred Qualifications - Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply. - Quick learner, proactive and resilient, ability to cope well under pressure. - Strong knowledge of the European e-Commerce landscape, consumer demands, digital evolution and mobile transformation is a plus. - Hands-on and grounded.