About this role
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Apps to join one of our clients ' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you. Responsibilities: User Acquisition & Media Buying Manage and optimize paid User Acquisition campaigns for mobile applications . Launch, manage, and scale campaigns primarily for Android mobile apps , including Utility Apps and Mobile Games. Manage campaigns across Google Ads and additional acquisition channels such as Meta, TikTok, DSPs, and mobile ad networks . Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth. Evaluate campaign performance based on CPI, CPA, ROAS, retention, LTV, and overall traffic quality . Scale successful campaigns while maintaining agreed performance targets. Performance & Analytics Monitor and optimize key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback . Analyze performance across campaigns, countries, creatives, networks, devices, and audiences. Use mobile measurement and attribution platforms such as AppsFlyer, Adjust, or Singular to monitor campaign performance. Identify performance trends and optimization opportunities and turn data into actionable decisions. Prepare clear reports on campaign performance, spend, and results. Budget Management & Scaling Manage and allocate significant User Acquisition budgets across paid channels. Follow a structured test → validate → scale approach when launching new campaigns and traffic sources. Make budget allocation decisions based on campaign performance and unit economics. Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns. Creative & Product Collaboration Work with creative teams to test video, static, and UGC-style advertising creatives . Analyze creative performance and identify the concepts, hooks, and formats that generate the strongest results. Provide performance-based feedback to improve future creatives. Collaborate with Product and Monetization teams to improve conversion, retention, and monetization.