About this role
Position Summary
This role is responsible for driving market share, revenue and profitability for the Digital Appliances business. It leads product line-up, lifecycle and pricing strategies to expand market coverage, maximise sales opportunities and minimise business risks, while coordinating cross-functional execution to achieve business targets. Role and Responsibilities
Business and Growth Strategy
• Develop and execute product and growth strategies to achieve sales, profitability, API and market-share targets. • Translate market insights and business priorities into action plans across products, channels and customer segments. • Identify new opportunities to strengthen competitiveness and market leadership.
Market-Share Management
• Monitor market share, sell-out performance, competitor activities and consumer trends. • Identify performance gaps and recommend timely countermeasures to defend or grow market share. • Track results and refine action plans to improve effectiveness.
Line-up and Portfolio Management
• Develop and manage the product portfolio to maximise market coverage, competitiveness and efficiency. • Manage product roadmaps and the full product life cycle. • Conduct competitive benchmarking to identify portfolio gaps and differentiation opportunities. • Liaise with HQ and RHQ on product requirements, market-specific features, allocation and support.
Launch and Go-to-Market Management
• Lead product launches, including timelines, target volumes, pricing, profitability and channel plans. • Define the product proposition, target audience and communication priorities. • Partner Brand and Retail Marketing on campaigns, displays, launch readiness and in-store execution.
Cross-Functional Execution
• Coordinate Sales, Marketing, Retail, Online, Supply Chain, Finance, Service and other relevant functions. • Establish clear priorities, ownership, timelines and deliverables. • Manage business reviews, resolve issues and ensure consistent execution across channels.
Pricing and Profitability Management
• Develop pricing strategies by segment, model and channel. • Conduct regular pricing reviews and recommend responses to market changes. • Assess the profit-and-loss impact of pricing and promotional decisions.
Sales Forecasting and Supply Management
• Work with Sales and Supply Chain teams to establish and review weekly forecasts. • Monitor stock availability, sell-in, sell-out, weeks of stock and ageing inventory. • Recommend corrective actions to support sales and inventory objectives.
End-of-Life Management
• Establish product discontinuation timelines and transition plans. • Manage inventory clearance to minimise ageing and obsolete stock. • Ensure smooth model transitions and continued market coverage.
Skills and Qualifications
• Minimum Diploma or Degree in Business/Marketing with 6-8 years working experience in relevant field • Strong interpersonal and communication skills. • Able to collaborate effectively with multiple stakeholders. • Resourceful, sharp-minded and solution-oriented. • Positive, resilient and willing to take on challenges. • Committed, accountable and able to work independently. • Strong ability to prioritise, multitask and meet timelines.
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