About this role
The secret ingredient? You <p><strong>What we’re after:</strong><span> Lead Performance Marketing Manager (12-month Maternity Cover)</span><br><strong>Reporting Line:</strong> Head of Marketing <br><br>As <strong>Lead Performance Marketing Manager</strong>, you will oversee SimplyCook’s performance-driven customer acquisition channels, including Inspire channels (paid social, Google) and Incentive channels (affiliates and partnerships). Working closely with the Head of Marketing, you will translate acquisition strategy into high-performing campaigns, ensuring channels deliver sustainable growth and high-quality customers.</p>This role is ideal for a strategic, analytical, and commercially-minded marketer ready to step into a broader leadership position, guiding teams, shaping channel strategy, and overseeing high-impact acquisition initiatives. Your mission <strong>Channel Growth & Oversight</strong><br><ul><li>Oversee and manage SimplyCook’s full suite of acquisition channels, including:<ul><li>Inspire channels – paid social (Meta, TikTok), Google, and other performance-driven channels designed to inspire new customers.</li><li>Incentive channels – affiliate and partnership programmes that drive acquisition through value-driven collaborations.</li><li>Organic channels - SEO and referral.</li></ul></li><li>Provide strategic guidance to the Performance Marketing Manager and Performance Executive, ensuring channels deliver against growth targets, CPA, and customer quality targets.</li><li>Set the direction for each channel, aligning campaigns with SimplyCook’s broader acquisition strategy and long-term business objectives.</li><li>Support the team in testing new initiatives, optimising channel mix, and scaling high-performing activity.</li><li>Monitor and review channel performance at a high level, providing insights, recommendations, and prioritisation to the Head of Marketing.</li></ul><strong>Experimentation & Conversion Optimisation</strong><br><ul><li>Oversee structured testing across creatives, messaging, incentives, and user journeys, ensuring learnings are applied to improve acquisition performance.</li><li>Collaborate with design, product, and analytics teams to develop and implement experiments.</li><li>Review insights from tests and performance reports to refine channel strategies and maximise impact.</li></ul><strong>Performance Insights & Reporting</strong><br><ul><li>Analyse channel performance trends, providing clear insights, recommendations, and next steps to leadership.</li><li>Ensure robust tracking and reporting of acquisition metrics across Inspire and Incentive channels.</li><li>Work with BI and data teams to maintain accurate measurement and reporting frameworks.</li></ul><strong>Cross-Functional Collaboration</strong><br><ul><li>Partner with CRM, product and data teams to optimise the end-to-end acquisition journey.</li><li>Ensure acquisition campaigns and partner activity are aligned with wider marketing initiatives and seasonal campaigns.</li><li>Act as a key liaison between internal stakeholders and channel teams to ensure seamless execution.</li></ul><strong>Team Leadership & Development</strong><br><ul><li>Provide guidance, mentorship, and strategic direction to channel specialists, fostering a culture of experimentation, collaboration, and results-driven performance.</li><li>Support professional development for the Inspire and Incentive channel teams.</li><li>Champion a performance-focused mindset, ensuring teams are empowered to execute effectively and learn from data-driven insights.</li></ul> Your profile <ul><li>Strong experience managing performance marketing channels, ideally including paid social, Google, affiliates, or partnerships.</li><li>Experience in overseeing multiple acquisition channels, guiding teams rather than handling day-to-day execution.</li><li>Proven ability to interpret data, optimise performance, and provide strategic recommendations.</li><li>Commercial mindset with strong understanding of CPA, ROI, and customer lifetime value metrics.</li><li>Strong leadership and mentoring skills, with experience supporting channel managers or senior executives.</li><li>Excellent communication and collaboration skills, able to influence stakeholders and align cross-functional teams.</li><li>Strategic thinker with a passion for experimentation, optimisation, and sustainable growth.</li></ul> Why SimplyCook? <span style="font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;">Here's what you can look forward to when you join the SimplyCook team:</span><br style="border:0px solid;margin:0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><ul style="border:0px solid;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Free SimplyCook subscription</strong>: Enjoy a completely free subscription to our recipe kits. </li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Hybrid working</strong>: Thursday is our anchor day. Work 1 day a week (or more if you prefer) from our beautiful Wandsworth office. </li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">35 days holiday</strong>: You will get 35 days of holiday a year (incl. bank holidays).</li><li style="border:0px solid;margin:0px;"><strong>Working from abroad</strong>: When you need a change of scenery, you can work from abroad for up to 10 working days every 6 months.</li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Office perks</strong>: Free meals and snacks, a dog friendly workspace, fresh herbs to take home, free parking, access to the office gym, and events. </li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Help taste in the chefs kitchen</strong>: Get involved in weekly food tasting, contribute feedback, and try out delicious new recipes before anyone else.</li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Summer hours</strong>: From June to August, we finish early on Fridays (3PM) so you can make the most of summer. </li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">L&D</strong>: Access to LinkedIn Learning. </li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Cycle to Work and Home & Tech schemes</strong>: Save money on eligible items through our salary sacrifice schemes.</li><li style="border:0px solid;margin:0px;"><strong style="border:0px solid;margin:0px;font-weight:600;">Enhanced parental leave</strong>: We support growing families with our enhanced parental leave, because life's biggest moments matter. </li></ul>