About this role
Contract type: Fixed term until July 2028. Full time Reports to: Senior Marketing and Distribution Manager Overview The role of Marketing & Subscription Executive is a key member the Digital Marketing & Distribution team specifically around the promotion of Premier League +, the Premier League’s new direct to consumer product. Reporting to the Senior Marketing and Distribution Manager, the role focuses on delivering consistent, professional execution across digital, content, and lifecycle channels, ensuring that Premier League + subscribers receive a premium and coherent brand experience at every touchpoint. The role combines campaign delivery, content coordination, and structured execution across owned channels, CRM, and distribution. Campaign Execution and Channel Management Plan and execute marketing campaigns across digital, content, and owned channels, from brief through to reporting. Support paid media placements by supplying creative assets, campaign specs, and briefing materials to the team currently managing buys. Manage the always-on content calendar across all channels, including EDM, push, in-app, and social, coordinating creative production, copywriting, and asset trafficking with design and agency partners. Run A/B tests across acquisition, content, and retention touchpoints, and action learnings into future campaigns. Subscriber Marketing and Lifecycle Coordination Own the subscriber funnel end to end: acquisition creative and targeting, onboarding, conversion of trials, and win-back of lapsed subscribers. Run lifecycle and CRM campaigns, including email, push, and in-app messaging, using Adobe Journey Optimizer as the primary platform. Build and QA audience segments and journey logic, working closely with data and product partners. Track campaign and subscriber performance against target, flag underperformance early, and action optimisations. Content and Distribution Coordination Coordinate content and distribution execution: app store listings, partner platform requirements, and merchandising windows tied to fixture schedules. Support partnership and promotional marketing activations tied to fixtures, club moments, and sponsors. Help ensure marketing output is fit for purpose across every channel, from owned content to CRM to platform merchandising. Support for the Marketing and Distribution Team Translate KPI frameworks and campaign strategy into executable plans, with growing exposure to strategy and planning over time. Maintain campaign documentation and post-campaign reporting so work is repeatable and auditable. Provide operational support to the team, including briefing documents, campaign trackers, and reporting decks.