About this role
The Sr. Lead Brand Marketing Partnership for one of clients will lead a dynamic team dedicated to activating the their brand through innovative strategies across a variety of live events and marketing initiatives. You will set a strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results. Essential Functions: Strategic Vision & Leadership: Establish and communicate the strategic direction for partnership activation, ensuring alignment with overall business objectives and customer communication plans across various departments. Sponsorship & Partnership Development: Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement. End-to-End Activation Programs: Lead the development of comprehensive activation programs in collaboration with business, brand, creative, social media, and experiential teams to achieve targeted objectives. Brand Investment Vision Evolution: Work with internal teams and external agencies to refine B2C and B2B strategies, balancing long-term business success with immediate goals. Programmer Content and Third-Party Partner Relationship Activation: Manage and activate relationships across various content and third-party partners to enhance brand presence. Earned Media: Collaborate with external communications teams to drive earned media. Increase awareness through third-party partnerships to drive incremental reach beyond DIRECTV consumer and media targets. Customer Acquisition Strategy: Drive initiatives aimed at increasing customer acquisition and reducing churn, leveraging growth strategies. Market Plan Alignment: Define and ensure alignment with marketing teams for a comprehensive go-to-market strategy that leverages partnerships as an extension of their sales channel. Cross-Functional Collaboration: Work closely with advanced analytics and insights teams to analyze performance metrics, monitor partnership investments, and identify areas for improvement. Team Leadership & Development: Coach and mentor your team to deliver exceptional performance, fostering a culture of innovation and excellence. Budget Management: Oversee activations to ensure they remain within budget and align with strategic goals, maximizing the effectiveness of partnership investments. Performance Analysis & Reporting: Present updates on key partner activations to senior leadership, highlighting insights and recommendations to inform strategy and execution. Inclusive of robust measurement plans to demonstrate the return on investment (ROI) of partnership initiatives, ensuring that goals are met and exceeded. Position type: Full time Approximately 12 months planned, with potential extension Expected hours of work: Days, shift and overtime not specified. Travel : Approximately 25%–50% domestic travel; overnight requirements not specified.