About this role
Job summary
This post is being offered for a fixed term period. Applications from any NHS employees will be considered only as a secondment opportunity. In this case, all NHS employees must have their line manager's approval before making an application.
This post is for a fixed secondment period but may be extended or made permanent at the end of the secondment period depending on available funding and business requirement.
We are looking for a creative Senior Communications and Engagement Officer to play a central role in managing and developing communications to support the implementation of the Strategic Mental Heath Workforce Plan for Health and Social Care. This is an exciting role leading the planning, delivery and evaluation of communications activity including websites, intranet, social media, and corporate digital content. Applicants should have strong analytic and SEO skills, previous experience of using content management systems and design / editing tools including Canva, and the Adobe Suite. The role requires excellent content writing skills, digitalexpertise, creativity and the ability to balance planning, coordination,collaborationand hands on delivery in a high-profile public sector organisation. Secondment until 31 March 2027 in line with available funding
Main duties of the job
The Senior Communications and Engagement Officer will play a key role in managing the good reputation of Health Education and Improvement Wales (HEIW) and delivering high-quality communications and engagement for a range of audiences, ensuring that key internal and external audiences understand HEIW's aim and vision.
In particular, the post-holder will:
Develop, implement and evaluate communication, engagement and marketing projects for a wide range of audiences including partners, staff and the general public.
Manage proactive and reactive media relations on a day-to-day basis. This will include managing reactive media enquiries, briefing journalists, managing events, press conferences, photo calls and visits, supervising filming and preparing reactive statements and Q&A documents.
Support HEIW's social media strategy and work with the communications and engagement team, and colleagues across the organisation, to plan regular, engaging content that meets the needs of our target audiences and supports organisational objectives.
Commission and or produce photographs for all communication channels including our intranet, website, social media, and newsletters.
About us
Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.
HEIW's is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:
- Respect for All in every contact we have with others,
- Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving,
- Together as a Team: Working with colleagues across NHS Wales and with partner organisations.
HEIW received the HPMA Award for Employee Engagement in 2019.
What you can expect:
- a corporate induction and 90 day Welcome itinerary,
- compassionate leadership,
- a meaningful values based performance appraisal process,
- the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.
Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as "One HEIW Team". Do you want to join that team?
Job description Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications and Knowledge Essential
Degree-level education or equivalent experience in communications, journalism or marketing. Highly developed knowledge of communications, public relations, journalism and marketing communication techniques, approaches and procedures. Evidence of ongoing professional development and training in the communications, journalism or marketing field.
Desirable
Relevant postgraduate qualification in communications, marketing or journalism
Experience Essential
Experience of managing media relations in a public-facing organisation. Experience of managing social media accounts in a high-profile organisation. Experience of managing complex projects - involving management of timescales/deadlines and budgets. Experience of creating and implementing external communications strategies and plans. Experience of managing proactive and reactive media relations, including managing the media in crisis situations. Experience of managing external agencies, including web, print and design agencies. Managing and protecting house/organisation style and corporate identity/image. Experience of handling and delivering confidential, high-profile and sensitive issues. Experience of creating high quality and engaging communications and marketing materials including websites, posters, videos, leaflets, graphics etc.
Skills and Attributes Essential
Excellent written and oral communication skills. Able to think strategically and plan communications for maximum impact on organisational objectives. Able to come up with creative solutions to communications needs. Ability to provide peer support and motivate colleagues. Ability to provide, receive and present complex, sensitive information to groups where cooperation and/or agreement are required. Proactively seek out projects that can benefit from communications support. High level of IT and advanced keyboard skills including use of Microsoft Office and Outlook, designing publications, presentations and processing documents. Ability to think strategically and plan for both short and long-term. A good understanding of digital marketing/social media and its role within the communications mix. Ability to work effectively on own initiative or in a team. Work well under pressure, with ability to effectively and calmly manage a number of different and competing priorities to tight deadlines. Ability to concentrate for long periods of time and high degree of detail. Good interpersonal skills with the ability to secure the confidence of senior staff and build effective relationships with a wide range of colleagues. Able to negotiate with and influence people at all levels. Ability to plan, revise and project manage complex communications campaigns and events including coordinating a range of internal and external groups.
Desirable
Welsh Language Skills are desirable levels 1 to 5 in understanding, speaking, reading and writing in Welsh
Other Essential
Ability to travel within geographical area. Able to work hours flexibly.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name Health Education and Improvement Wales
Address Ty Dysgu
Cefn Coed
Nantgarw
CF157QQ
United Kingdom
Employer's website https://heiw.nhs.wales/ (Opens in a new tab)