About this role
The Role: Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches. Scope: Fulltime, Fully Employed Model: Hybrid - 4 days in office Location: Central Israel Responsibilities Define positioning and messaging across industries and personas Build strong value propositions focused on business impact Translate product capabilities into clear, simple messaging Lead go-to-market for launches and major updates Create sales and partner enablement materials (decks, battlecards, ROI content) Conduct competitive analysis and support differentiation Develop analyst-facing narratives Gather customer insights and build success stories