About this role
Purpose & Overall Relevance for the Organisation Drive profitable and sustainable growth across distributor markets within EMC. Ensure adidas brand leadership through best-in-class distributor management, GTM execution, sell-in and sell-out excellence, and partner capability development. Sales & Distributor Management Lead assigned distributor partners across EMC. Own commercial performance, drive revenue growth, manage seasonal sell-in, support sell-out initiatives, and ensure alignment with adidas strategies. Strategic Planning & Business Development Develop annual business plans, budgets and forecasts. Identify market expansion opportunities, optimize distributor networks, and drive market share growth. Market & Competitive Analysis Monitor market trends, competitor activity, consumer behavior and provide recommendations to leadership. Operational Excellence & Compliance Ensure adherence to adidas standards, inventory health, forecasting accuracy, GTM milestones, and cross-functional execution. People & Capability Development Develop distributor capabilities and foster a high-performance culture through coaching and best-practice sharing. KPIs Net Sales Growth Standard Margin Profitability OB Conversion Sell-Out Performance Market Share Growth Range Efficiency Forecast Accuracy Inventory Health Knowledge, Skills and Abilities Strong distributor management, negotiation, communication, planning, forecasting, commercial acumen, stakeholder management and analytical skills. Advanced Excel and PowerPoint capabilities. Requisite Education and Experience / Minimum Qualifications 5-8 years experience in Distributor Management, Sales, Key Account Management or Business Development within sporting goods, fashion, FMCG or retail industries. University degree in Business, Marketing or related field.