About this role
Job Requirements We are seeking a highly skilled and experienced Senior Digital Marketing & Scientific Communications professional to join our Laboratory Diagnostics team. This position requires a strategic thinker with a strong background in digital marketing and scientific communication within the healthcare or diagnostics industry. **Key Responsibilities:** - Develop and implement comprehensive digital marketing strategies tailored to laboratory diagnostics products and services. - Create, manage, and optimize digital campaigns across multiple platforms to increase brand awareness and engagement. - Collaborate closely with scientific teams to translate complex scientific data into clear, compelling communications for diverse audiences. - Lead the creation of scientific content, including white papers, case studies, webinars, and presentations. - Monitor and analyze digital marketing performance metrics to continuously improve campaign effectiveness. - Ensure all communications comply with industry regulations and company standards. **Qualifications:** - Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields. - Strong understanding of digital marketing tools, platforms, and analytics. - Excellent written and verbal communication skills in English. - Ability to interpret and communicate complex scientific information effectively. - Strategic mindset with strong project management skills. Join our team and contribute to advancing laboratory diagnostics through innovative digital marketing and impactful scientific communication.
Work Experience **Qualifications:** - Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields. - Strong understanding of digital marketing tools, platforms, and analytics. - Excellent written and verbal communication skills in English. - Ability to interpret and communicate complex scientific information effectively. - Strategic mindset with strong project management skills.