About this role
Job summary At CHEC, we're now looking for a commercially-minded and technically capable Marketing Operations and MarTec Lead to build and optimise the systems, processes and technology that power our marketing function. This is an exciting opportunity to take ownership of our marketing infrastructure, leading the development of HubSpot, CRM strategy, automation, reporting, marketing services and emerging AI capabilities across our growing healthcare brands. If you're passionate about creating scalable marketing operations, enabling teams through automation, and turning data into actionable insight, we'd love to hear from you.
Main duties of the job Reporting to the Head of Marketing, you will be responsible for creating and continually improving the operational framework that enables Marketing to deliver measurable commercial results. You'll act as the organisation's HubSpot and CRM expert, overseeing platform development, customer journeys, reporting, data quality and marketing automation, whilst identifying opportunities to leverage AI and technology to drive efficiency and enhance team capability. This role combines strategic thinking with hands-on delivery and would suit someone who enjoys building processes, solving complexity and making marketing teams more effective.
About us Since 2012, CHEC has been working with the NHS to increase patient choice and provide better access to exceptional, timely, locally-based ophthalmology and gastroenterology care free at the point of care. CHEC has a nationwide portfolio of community hospitals and clinics operating in a unique hub-and-spoke model. We are proud to have a role alongside colleagues in the NHS, offering patients the choice of access to essential procedures and help achieve the best possible clinical outcomes. We continue to expand our community-based offering of vital healthcare to patients across England, including ENT (Ear, Nose and Throat) and Dermatology services. CHEC is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment, this includes being aware of and adhering to all CHEC Safeguarding policies. Recruitment checks are undertaken in accordance with the NHS Employment Check Standards and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS).
Job description Job responsibilities Marketing Operations Own and continuously improve the Marketing operating model. Develop efficient workflows, campaign processes and governance procedures. Support campaign delivery through effective planning, prioritisation and resource management. Drive operational excellence across Marketing and its interfaces with Sales, Operations and other business functions. CRM & HubSpot Leadership Own the development and strategic roadmap for HubSpot. Lead CRM architecture, segmentation, lifecycle management and lead processes. Build and optimise automated customer, patient and referrer journeys. Champion CRM adoption and best practice across the organisation. Automation, AI & Marketing Technology Develop and optimise the marketing technology stack. Identify opportunities to automate repetitive processes and increase productivity. Build Marketing's AI capability through implementation of intelligent workflows and agentic AI solutions. Evaluate new technologies based on business value and scalability. Data, Insight & Performance Develop meaningful dashboards and reporting frameworks. Improve marketing attribution and visibility of commercial performance. Work with Commercial, Finance and Data teams to connect marketing activity to business outcomes. Deliver actionable insights that support decision-making and investment. Supplier & Budget Management Manage agency and technology partners. Own supplier relationships, contracts, renewals and performance reviews. Support marketing budget management, forecasting and cost optimisation.
About You You'll likely have experience in a Marketing Operations, CRM, Marketing Technology or Automation leadership role and enjoy working at the intersection of people, process and technology. Essential Experience Advanced hands-on HubSpot expertise. Strong experience in CRM strategy, marketing automation and platform development. Track record of designing and improving operational processes. Experience with reporting, dashboards and performance analysis. Managing marketing technologies, integrations and suppliers. Exceptional stakeholder management and communication skills.
Person Specification
Additional Criteria Essential
Advanced hands-on HubSpot expertise. Strong experience in CRM strategy, marketing automation and platform development. Track record of designing and improving operational processes. Experience with reporting, dashboards and performance analysis. Managing marketing technologies, integrations and suppliers. Exceptional stakeholder management and communication skills.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name CHEC
Address 1-6 Star Building
Olivers Place
Preston
Lancashire
PR2 9WT
United Kingdom
Employer's website https://www.communityhealthservices.co.uk (Opens in a new tab)