About this role
Commercial Planning & Business Performance
• Lead the regional merchandise planning and demand planning strategy across all GCC markets.
• Partner with Merchandising, Retail and Finance to optimize category, collection and SKU performance.
• Deliver meaningful commercial insights that support assortment decisions, new product launches, promotional activities and pricing strategies.
• Develop executive dashboards and business reporting for the Managing Director and Leadership Team.
• Translate business trends into clear recommendations that improve sales, profitability and inventory productivity.
• Identify commercial opportunities and risks through data analysis and recommend proactive actions.
Demand Planning & Forecasting
• Own the regional forecasting process, ensuring high forecast accuracy across all channels and markets.
• Lead monthly demand review and forecast alignment with Commercial, Retail and Marketing teams.
• Drive continuous improvement of forecasting methodologies using historical trends, commercial intelligence and product lifecycle analysis.
• Monitor forecast accuracy and bias while implementing initiatives to improve planning performance.
Inventory & Supply Planning
• Develop inventory strategies that maximize product availability while optimizing working capital.
• Ensure the right balance between customer service levels, inventory investment and commercial objectives.
• Manage replenishment planning from European distribution centres into the Middle East.
• Monitor stock availability, weeks of cover, ageing inventory and replenishment performance across all GCC markets.
• Lead initiatives to minimize obsolete inventory and maximize sell-through while protecting gross margin.
Business Analytics & Reporting
• Own the regional planning and performance reporting framework.
• Produce regular executive reports on category performance, inventory health, forecast accuracy, stock productivity and commercial KPIs.
• Provide strategic insights to support investment decisions, assortment optimization and business growth.
• Develop planning dashboards and reporting tools that improve decision-making across the organization.
Cross-Functional Leadership
• Build strong partnerships with European Supply Chain teams to ensure effective product availability and successful product launches.
• Collaborate closely with Merchandising, Retail, Finance, Regulatory, Marketing and Business Technology to align planning priorities.
• Support strategic business reviews through robust analysis and recommendations.
Transformation & Continuous Improvement
• Drive the evolution of planning processes, systems and reporting capabilities.
• Identify opportunities to automate reporting and improve planning efficiency.
• Champion a data-driven planning culture across the organization.
• Lead continuous improvement initiatives that enhance forecast accuracy, inventory productivity and commercial decision-making.
Leadership
• Build, develop and inspire a high-performing Supply Chain Planning team.
• Foster a collaborative, accountable and commercially focused culture.
• Coach team members to strengthen analytical capability, business partnering and strategic thinking.
• Demonstrate resilience, curiosity and ownership in a fast-paced and evolving environment.