About this role
Jobid=638350486894479592 (0.0497) Job Description What you'll do - Own PR strategy and execution across the Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market. - Build and strengthen relationships with relevant technology, trade and business media across our key markets. - Turn TOPdesk's positioning - including our approach to "AI you can trust" - into compelling media stories, thought leadership, bylines and interview opportunities. - Support and prepare our Executive Team for interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up. - Lead communications around key TOPdesk moments, including events, product announcements and our evolving AI roadmap. - Partner closely with Internal Communications so our employees understand the story we're telling externally - and why. - Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution. - Build a meaningful approach to PR measurement, focusing on share of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions. - Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning. - Help build a scalable European PR playbook as additional markets join the remit. Qualifications What you'll need - Significant experience in PR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology. 10+ years of experience is preferred. - A strong track record of managing communications across multiple markets or international audiences. - Strong experience building media relationships in at least one of our key European markets - the Netherlands, Germany or the UK - and an understanding of how PR approaches differ between markets. - Experience translating complex technology...