About this role
Are you looking for a place where you can bring your experience in Organic Search Marketing?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. The Senior Manager, Organic Search will be responsible for leading Organic Search strategy and performance for Neighborly.com and its brand websites. The person in this role will lead a team in the analysis of Organic Search performance and identification of opportunities for performance improvement, with the end goal of driving revenue from higher search rankings and keyword conversion. Organic search refers to and not limited to Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Google Business Profile Optimizations (GBP) Bring your experience and be empowered to innovate. As an Senior Manager, Organic Search on the Organic Search team, a typical day for you will include:
• Lead the development of SEO, GEO and GBP strategies for multiple brands.
• Develop roadmaps of activities and project manage assignments.
• Organic search point person for head of marketing, brand presidents and other departments for the brands you are responsible for.
• Collaborate with the Director of organic search, other organic search team members, local performance marketing leads, other digital marketing team leads, and brand managers to drive performance improvements for managed brands.
• Collaborate with technical SEO lead, content lead, Product and IT on website migration projects. Lead content and on-page related projects related to site migrations. Assist with technical SEO and GEO projects related to site migrations.
• Perform technical website audits to identify obstacles that may prevent optimal indexation of managed websites. Provide technical SEO recommendations to improve organic performance.
• Perform keyword analysis to identify content opportunities including for existing URLs and new landing pages (content gaps).
• Monitor performance across managed brands. Deliver and present performance reports to Organic Search Director, leadership and brand team. Deliver ad-hoc reports.
• Ensure implementation of SEO, GEO and GBP best practice guidelines and documentation. Bring your skills and be inspired to achieve success. Required Qualifications:
• Bachelor's Degree in Digital Marketing; or a related field
• 7+ years of experience in Digital Marketing, Data Analysis, or a related field.
• 2+ years of experience managing a team of SEO and Content professionals preferred but not required.
• Strong experience with SEO required; Deep understanding of search engine ranking criteria, including local ranking factors.
• Proficiency in Google Analytics, Google Search Console, Bing Webmaster Tools, Microsoft Word, Excel, and PowerPoint required.
• Comfort with SEO tools such as SEM Rush and Ahrefs and AccuRanker
Preferred Qualifications:
• Skilled in project management
• Familiarity with Monday.com; SmartSheets
Work Environment & Schedule:
• Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.
• Hybrid work model
• Office locations:
• 500 E John Carpenter Fwy, Irving, TX
• 1010 N University Parks Drive, Waco, TX.
• Competitive Pay: Commensurate with experience.
• Benefits: Comprehensive benefits offerings available through Neighborly; Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities.
Physical Requirements: The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand: Neighborly - USA Shared Services