About this role
• Job Responsibilities & Tasks (Duties include but are not limited to)
( For Saudi Nationals Only )
• Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
• Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
• Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
• Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
• Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches and promo mechanics requirements.
• Analyze retail audit reports (AC Nielson, EPOS …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
• Manage social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
• Execute and present the monthly closing report with brand performance and Projects update.
• Required Job Qualifications & Competencies
• Education & Experience
• Minimum bachelor's degree in business administration, MBA is a plus.
• A minimum of 2-3 years of experience in FMCG.
• In-depth knowledge of marketing and sales operations and processes.
• Must be knowledgeable in a similar role.
• Excellent written and verbal communication, presentation, and interpersonal skills.
Candidates are preferably with
• Business Graduate preferably marketing background ( Marketing Degree or Marketing work experience) • Analytical skills • Microsoft office high proficiency • Good communication Skills.