About this role
1. 岗位职责 ●程序化广告投放与优化 ‒独立设置、启动和管理 Display & Video 360 (DV360) 等平台上的程序化广告活动。 ‒主动监测广告活动表现，找出优化机会，并执行调整以最大化 KPI 和客户目标。 ‒深入分析广告活动数据，从中获取可行洞察，并为持续的媒体采购提供策略性建议。 ‒实施受众锁定策略、出价优化和素材轮播，以提升广告活动效率和效果。 ‒排除并解决与广告活动设置、广告投放和追踪相关的技术问题。 ●客户沟通与报告 ‒与客户成功和销售团队合作，了解广告活动目标并将其转化为有效的程序化策略。 ‒生成并呈现全面的表现报告，突出关键趋势、洞察和建议。 ‒参与客户会议，讨论广告活动表现和策略，并担任程序化领域的专家。 ●卓越运营与协作 ‒优先遵守所有广告活动操作的既定工作流程和质量标准。 ‒与内部团队 (例如：客户成功、解决方案团队) 密切合作，确保无缝的执行和报告。 ‒在相关系统中维护准确和最新的记录，确保数据完整性并实现数字广告活动的无缝追踪。 ‒建立并维护产品更新、蓝图和最佳实践所需的重要文档。 ●项目贡献 ‒参与临时项目和内部计划，为 FiveStones 的成长和创新做出贡献。
2. 任职要求 ● 经验: 1-2 年程序化媒体采购、广告运营或类似交易职位的实际经验。在成功管理和优化程序化广告 活动以达成绩效目标方面拥有良好记录。 ● 教育: 市场营销、传播或相关学科学士学位。 ● 语言: 精通中英文书写和口语能力 (中文必须包含普通话,粤语尤佳)。 ● 技能与特质: ‒ 高度分析能力,对程序化生态系统、广告技术和数据分析有深入了解。 ‒ 积极主动、注重细节、好奇心强且具备自我驱动能力。 ‒ 在快节奏环境中具备强大的多任务处理、优先级排序和解决问题能力。 ‒ 成长型思维,渴望学习新平台和策略。 ‒ 卓越的沟通能力,能清晰地表达复杂的技术概念和广告活动表现。 ● 技术知识: ‒ 具备 Display & Video 360 (DV360) 的实际经验至关重要。 ‒ 具备其他 DSP (例如:The Trade Desk) 经验者优先。 ‒ 对广告服务器平台 (例如:Campaign Manager 360) 有深入了解。 ‒ 具备 Google Analytics (GA) 和 Google Tag Manager (GTM) 经验者优先。
What You'll Be Doing: ● Programmatic Campaign Trading & Optimization ‒ Independently set up, launch, and manage programmatic campaigns across platforms like Display & Video 360 (DV360). ‒ Proactively monitor campaign performance, identify optimization opportunities, and implement adjustments to maximize KPIs and client goals. ‒ Conduct in-depth analysis of campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys. ‒ Implement audience targeting strategies, bidding optimizations, and creative rotations to enhance campaign efficiency and effectiveness. ‒ Troubleshoot and resolve technical issues related to campaign setup, ad serving, and tracking. ● Client Communication & Reporting ‒ Collaborate with Customer Success & Client-facing teams to understand campaign objectives and translate them into effective programmatic strategies. ‒ Generate and present comprehensive performance reports, highlighting key trends, insights, and recommendations. ‒ Participate in client meetings to discuss campaign performance and strategy, acting as a programmatic subject matter expert. ● Operational Excellence & Collaboration ‒ Prioritise adherence to established workflows and quality standards for all campaign operations. ‒ Collaborate closely with internal teams (e.g., Customer Success, Solutions) to ensure seamless execution and reporting. ‒ Maintain accurate and up-to-date records in relevant systems, ensuring data integrity and seamless tracking of digital campaigns. ‒ Create and maintain essential documentation for product updates, roadmaps, and best practices. ● Project Contribution ‒ Participate in ad-hoc projects and internal initiatives, contributing to the growth and innovation of FiveStones.
Position Requirements ● Experience: 0–2 years in digital marketing, ad tech, analytics, or related fields. ● Experience: 1-2 years of hands-on experience in programmatic media buying, ad operations, or a similar trading role. Strong track record of successfully managing and optimizing programmatic campaigns to deliver against performance targets. ● Education: A Bachelor’s degree in Marketing, Communications, or related disciplines.
● Language: Proficient in English and Chinese (Mandarin is a must, Cantonese is a plus), both written and spoken. ● Skills & Traits: ‒ Highly analytical with a strong understanding of programmatic ecosystems, ad tech, and data analysis. ‒ Proactive, detail-oriented, curious, and self-driven. ‒ Strong multitasking, prioritization, and problem-solving skills in a fast-paced environment. ‒ A growth mindset and eagerness to learn new platforms and strategies. ‒ Excellent communication skills to articulate complex technical concepts and campaign performance. 15-20K