About this role
We are looking for a commercially minded, creatively driven Head of Brand Experiences to lead the strategy and delivery of standout physical, digital and integrated experiences across BINGE, Kayo Sports and DAZN Australia . This is a 9 month Maternity leave contract Reporting to the Director of Communications, you’ll turn brand, content, sport and entertainment priorities into culturally relevant activations, events, partnerships and moments that audiences want to talk about and share. This is a portfolio-level role for an experienced brand-experience leader who can balance bold creative thinking with commercial judgement, operational rigour and exceptional stakeholder management. Own the annual brand-experience strategy and activation roadmap across BINGE, Kayo Sports and DAZN Australia. Lead end-to-end delivery of premium experiences—from insight, strategy and creative concept through to production, execution, measurement and optimisation. Set the creative and experiential direction for activations involving brands, content, talent, sport and entertainment properties. Lead major external, stakeholder and partner events, including the Foxtel Media Upfront, Winter Codes at Parliament House and national end-of-year events. Create integrated activations across earned, owned, paid, social, PR, content and partner channels to drive awareness, engagement, media impact and commercial outcomes. Develop compelling brand experiences for external partners through Foxtel Media Partnerships, balancing mutual value with brand integrity and audience trust. Build and manage high-performing relationships with agencies, production partners, venues, suppliers, talent, creators and influencers. Oversee budgets, business cases, procurement, contracts, governance and risk management. Establish scalable frameworks and best-practice ways of working that raise the quality and consistency of experiential activity across the portfolio. Define and evaluate success across brand impact, audience engagement, earned media, social amplification, stakeholder value and commercial outcomes. Influence and align senior stakeholders across Communications, Marketing, Brand, Content, Sales, Partnerships, Commercial, Legal and Finance.