About this role
Campari Group es hoy un actor importante en la industria global de bebidas espirituosas de marca, con un portafolio de más de 50 marcas premium y super premium, comercializadas y distribuidas en más de 190 mercados en todo el mundo, con posiciones de liderazgo en Europa y América. Con sede en Milán, Italia, Campari Group posee 25 plantas en todo el mundo y tiene su propia red de distribución en 26 países, empleando aproximadamente a 4.700 personas. Las acciones de la empresa matriz Davide Campari - Milano N.V. están listadas en la Bolsa de Valores Italiana desde 2001. Hoy, Campari Group es el sexto mayor actor mundial en la industria de bebidas espirituosas premium. Role Overview Campari Group is looking for an Off Trade Customer Marketing Manager to join the growing Channel & Customer Marketing team based in London. This role will be key to unlocking opportunities predominantly across our portfolio of Spirits focusing on Wray & Nephew, Magnum Tonic Wine and Aperol within the Cash & Carry and Convenience channel. They will do this by understanding our brand and customer goals and executing our activation and POS plans with excellence in the right accounts to reach our target consumer. They will lead the development of channel/brand activation plans from planning through to delivery and evaluation. They are responsible for aligning internal stakeholders across multiple teams, managing agencies from brief to evaluation, assigning budgets and working with key customer contacts to ensure our plans are delivered on time, to budget and with maximum ROI. Key Responsibilities and Activities Strategic Planning: · Supporting the Annual Commercial Planning cycle, to help develop and deliver Strategic Channel/Brand Activation plans across a selection of priority portfolio brands – these will be aligned to Brand and Channel objectives/ strategies. · Use consumer/shopper and customer insights to develop activation plans across Off Trade Channel. · Ensure and align plans to path to purchase strategies and key sales drivers. · Help build set of channel /brand plans including SMART objectives, strategies and key initiatives. · Develop Activation briefs aligned to plans and lead / brief and execute best in class activation – working with strategic partner agencies and key customer contacts. Channel /Brand Activation: · Contribute to the design and execution of best in class key channel/customer activation that can be tailored /adapted by the commercial team, feeding in specific customer /consumer insight and best practice. · Day to day management of point of sale and gifts with purchase: from creation to stock management. · Management of a defined group of agencies for production requirements and ensure value for money by establishing framework service agreements and rates Evaluation / Measurement: · Ensure that brand visual identities and communication guidelines are properly controlled and executed in all activity material and communications with an eye on implementation · Aligned to the business RASCI process, sign off all communication /POS materials to be executed (where relevant with support of Channel Marketing Manager) · Monitor, track and evaluate activity success vs. agreed objectives/ KPIs and ROI model in place. · Use consumer research /data where possible to evaluate /overlay activation success. · Ensure effective tracking and management of the activity budget including raising of PO’s Internal / External Customer Partnerships: · Build and establish excellent relations with Account Controllers/ Managers and foster partnership approach to building /shaping channel and key customer plans as required · Establish working relationship with key customer contacts to influence and ensure activation compliance and all activity programmes remain in line with brand and customer objectives / strategy · Provide timely communication to sales teams across activation including face to face communication and updating sales /promo materials · Regular trade visits to ensure effective program execution and gain competitor understanding · Reporting, monitoring of activation and analysis of brands performance within channel in accordance with overall channel reporting and make any required remedial recommendations Brand Marketing Partnerships: · Work closely with Brand Marketing Managers to ensure clear and effective communication and understanding of brand/channel performance and plan delivery. Key Relationships Reporting Lines: · Reports to Channel Marketing Manager (Off Trade) Other Internal Relationships: · Broader Customer Marketing team, including Bartender Advocacy and Insights teams · UK Brand team · UK Off Trade Commercial team · Global Channel & Customer Marketing teams External Relationships: · A range of creative and production agencies · Tier 1 customers (nb Booker, Dhamecha, Londis, Nisa) Experience and Skills: Experience: · 3 Years minimum Marketing /Commercial experience – preferably working in POP activation/ execution (client and or agency side) · FMCG and or drinks industry background - with experience of channel/category dynamics at POP · Customer/Shopper Marketing experience and or Commercial – either in field or national account sales · Off Trade ‘Retail’ Channel Experience / Knowledge · Agency Management and Budget Management · Understanding of Shopper Dynamics – experience of building/ shaping channel/customer activation plans – that align brand and customer goals Skills: · The candidate we are looking for will be dynamic, confident, a good communicator and team player, able to work independently and with cross functional teams to plan and deliver important channel/customer activation projects · Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts · They will be insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans · They will be results driven, committed to delivering and exceeding goals and targets set · Pragmatic and problem solving approach · Can work independently with a can do attitude and ability to work proactively · Strong team player – ability to work cross functionally as part of ‘virtual teams’ · Commercially aware – able to understand and implement ‘ROI’ driven activity Nota para los candidatos: Tu solicitud será evaluada en función de tus habilidades, experiencia y conocimientos generales, no por alguna información confidencial, privada o secreta que puedas poseer. No debes divulgar a Campari Group ninguna de esas informaciones. En caso de que se te haga una pregunta que no puedas responder sin divulgar información confidencial, privada o secreta (incluyendo de un empleador actual o anterior, sus proveedores o clientes), debes negarte a responder la pregunta. Nuestro compromiso con la Diversidad e Inclusión: En Campari Group creemos en construir más valor juntos, por lo tanto, vemos la diversidad en todas sus formas como una fuente de enriquecimiento. Nuestras políticas y prácticas de empleo aseguran que estamos comprometidos a proporcionar igualdad de oportunidades de empleo en todos los aspectos del empleo sin importar la raza, religión, credo, color, origen nacional, ascendencia, discapacidad física, discapacidad mental, condición médica, información genética, estado civil, sexo, orientación sexual, identidad de género o características o expresión, afiliación o actividad política, edad, estado de veterano, ciudadanía o cualquier otra característica protegida por la ley. Remuneración equitativa e igualdad de oportunidades en el empleo: Campari Group cree que la compensación justa y las oportunidades iguales son cruciales para el bienestar, empoderamiento y compromiso de los empleados. Nuestros esfuerzos para asegurar un pago justo nos han valido la Certificación de Pago Justo por Fair Pay Workplace, una organización independiente dedicada a terminar con las disparidades salariales basadas en el género, la raza y su intersección. Información importante sobre el uso de la IA en el proceso de selección: Como se indica en nuestro Aviso de Privacidad, Campari Group puede utilizar herramientas basadas en inteligencia artificial (IA) durante las etapas iniciales del proceso de selección para apoyar la revisión y la correspondencia entre perfiles y vacantes. La supervisión humana sigue siendo una parte esencial del proceso y todas las decisiones de contratación recaen, en última instancia, en personas. Nota para las agencias de headhunting: Por favor, evite contactar o enviar correos electrónicos directamente a nuestro equipo de liderazgo ejecutivo o a la comunidad de recursos humanos. El departamento de Adquisición de Talento gestiona las operaciones de reclutamiento centralizadas a nivel mundial, incluyendo la selección y gestión de proveedores externos. Actualmente, nuestra lista de proveedores preferidos está a plena capacidad. Para asegurarnos de tener su información en archivo para una consideración futura, le pedimos amablemente que complete el formulario en línea proporcionado aquí .