About this role
Role Purpose Bajaj Auto is looking for a commercially minded, culturally fluent leader to own the European business end-to-end — sales performance, dealer network health, and brand positioning across the region's most important premium motorcycle markets. This is a mid to senior, hands-on regional leadership role for someone equally comfortable in a dealer showroom in Barcelona, a distributor negotiation in Milan, or a brand strategy session in Paris — someone who treats each market's cultural and commercial differences as a lever, not a complication. Key Responsibilities International Sales Strategy & Market Development Develop and execute the sales strategy for Europe, with Spain, France and Italy as core markets. Identify new market opportunities and drive business growth across assigned territories. Build market-specific plans grounded in customer behaviour, product positioning competitive dynamics and regional nuances. Agency & Distributor Business Guidance Manage and direct regional agencies for PR, brand and activations, ensuring consistent execution against brand strategy. Guide distributors across Western and Southern Europe on business process and operating standards and collaborate with them on growth planning. Dealer & Partner Management Build and manage relationships with dealers, distributors and business partners across the region. Drive dealer performance through structured engagement, joint sales planning and market activation. Ensure dealer and partner activity stays aligned with brand standards and the intended customer experience. Brand Positioning & Market Understanding Partner closely with brand and marketing teams to reinforce premium positioning across markets. Understand rider motivations and lifestyle segments, which differ meaningfully between Southern and Western Europe. Translate brand philosophy into market-specific sales opportunities, including differentiated propositions such as touring versus travel use cases. Competitive & Market Intelligence Track competitor activity, pricing strategy, customer trends and market developments across territories. Turn intelligence into actionable input for product positioning and sales execution. Customer & Community Engagement Build a deeper understanding of premium motorcycle riders and enthusiast communities in each market. Support initiatives — rides, events, ambassador programmes — that build brand affinity and loyalty. Performance Management & Reporting Own sales performance, market share, dealer productivity and business KPIs for the region. Report regularly to global leadership with clear, data-backed insight. Drive continuous improvement based on market feedback and performance data. Key Competencies Technical / Functional Strong understanding of brand management and digital marketing. Ability to shape and execute brand positioning strategy, including differentiating consumer experiences Good analytical skills Ability to read market nuances across countries and adapt sales strategy accordingly. Strong commercial acumen, with a track record in sales growth, market expansion and customer insight. Understanding of premium customer behaviour and lifestyle segments. Qualifications, Experience & Practical Requirements 8–12 years of relevant experience with mix over any two Sales, Brand, digital marketing, Channel development, CXP Cross-functional experience across Product Planning, Marketing and Sales is strongly preferred. Bachelor’s degree in business, Marketing or a related field with MBA or equivalent advanced qualification preferred.