About this role
Job summary
The Charity Brand Manager is a critical role in the charity and will be responsible for owning, developing, and strategically sharing Velindre Charity's brand and messaging via multiple marketing and communication channels.
You will be responsible for embedding a cohesive and engaging brand identity to create memorable and consistent branding and messaging across all touchpoints and content.
You will be responsible for managing and overseeing the online shop and merchandise/fashion opportunities.
Main duties of the job
Develop, maintain, and roll out Velindre Charity brand identity and messaging throughout multiple market routes. Including but not limited to social media, website, literature, charity newsletter, events, and campaigns. Protect the Velindre Charity brand, ensuring consistency and identifiability across all market streams, working with internal and external stakeholders monitoring the correct use of logos and messaging. Create and action the charities brand, digital and communications strategy, feeding into the overall charity objectives and growing the charity's reputation in the digital space. Lead a creative team in planning, delivering, and measuring effective projects to drive revenue and reach across multiple areas of the charity. Plan and manage Velindre Charity's digital presence to best reflect the charity, engage supporters and grow the charity's following. Engage with internal and external stakeholders, building relationships and capturing content to reflect the charities activities, values, and goals. Work with the Fundraising Team to market, recruit participants and promote charity events and products. Write influential copy aimed at different target audiences to engage and drive interest in charity activity and cause. Plan and roll charity marketing campaigns to raise awareness and funds for the charity, including the promotion of regular giving and legacies.
About us
At Velindre University NHS Trust, we are proud to deliver specialist services across Wales through the Velindre Cancer Centre and Welsh Blood Service, supported by our corporate teams and partnerships with NHS Wales Shared Services Partnership and Health Technology Wales.
As we look to the future, we are preparing for the opening of the new Velindre Cancer Centre (nVCC) in Spring 2027--an exciting milestone that will transform cancer care for our population. Located within easy reach of the vibrant city of Cardiff and the stunning Brecon Beacons, we offer a unique working environment that combines innovation, collaboration and an excellent quality of life.
Since our formation in 1994, our dedicated workforce has remained committed to delivering the principles of prudent healthcare across a wide range of roles. We continue to play a vital role in our communities and have ambitious plans to further improve the services we provide.
Everything we do is underpinned by our Trust values. We are caring, respectful, and accountable in how we work with patients, donors, partners and each other--ensuring we deliver the highest standards of care while continuously striving to improve.
If you want to work for an organisation that makes a real difference, embraces innovation, and offers rewarding career opportunities in an inspiring setting, Velindre University NHS Trust is the place for you.
Job description Job responsibilities
Brand Management
Embed a cohesive and engaging brand identity to create memorable and consistent branding and messaging across all touchpoints and content. Create a brand tone-of-voice and share widely internally and externally. Develop our visual identity in a way which brings the cause and purpose to life in the most engaging way possible. Grow and manage brand and marketing assets and materials, including core brand literature, digital content, and promotion. Establish strong and relevant brand guidelines to be rolled out internally and externally ensuring our branding is always used correctly and only associated with appropriate causes. Create and launch new fundraising campaigns and initiative with their own branding that compliments the core brand identity of the charity. Monitor market trends and competitor activities to identify opportunities for brand growth and differentiation. Manage brand partnerships with like-minded brands ensuring content effectively reflects the charitys values and contributes to the growth and strategy of Velindre Charity. Marketing, communications, social media and PR.
End to end management of marketing and comms plans to ensure projects are delivered to a high standard. Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials to publicly share Velindre Charity messaging, goals and CTAs. Create and support the design, production and dissemination of marketing and communications collateral. Produce high quality content for website, newsletters, including key messages and high-quality copy and information. Lead on website management ensuring all content is up to date and accurate across the Velindre Fundraising website. Develop key stories to be used across channels that communicate the brand values, aims and objectives of the Charity. Manage reactive and proactive media activity, including key charity dates, relevant international days and campaigns. Be a key point of contact for supporters, ensuring they are kept informed with charity activities via a range of marketing and comms platforms. Work closely with the Head of Fundraising and Relationships, and Donor Development and Marketing Manager to establish marketing and comms plans for event promotion and stewardship. Create and manage a bank of core content (media, website and literature) that effectively relays the charitys purpose to fundraisers. Manage internal communication via the charity to the wider trust via NHS intranet and all staff mailings. Work with and onboard charitys approved third parties to oversee the creation and delivery of marketing assets and artwork, adhering to our brand style and tone of voice. Keep up to date with relevant market trends by adapting and developing the charities content to stay relevant within the field. Work alongside the Donor Development Manager to create support journeys for all of the charitys income streams, reviewing regularly and ensuring they are kept up-to-date. Manage and respond to any touchpoints across digital channels including comments, direct messages, and shared mailboxes. Provide high-quality stewardship through digital and traditional media channels, ensuring donors are informed and feel appreciated for their work with the charity. Performance, Analysis, Insights and CRM Responsibility:
Frequently track the performance of content via website and social media analytics and develop content based on results to maximise reach. Reach out to supporters, ambassadors, and patrons to collect feedback and continually improve our brand and digital presence. Produce monthly analytics and reports to shape the social strategy and make recommendations for optimising content by channel and audience. Work closely with the Donor Development and Marketing Manager to identify key audiences within the community and digital fields. Ensure CRM is kept up to date daily with any supporter communications, information, and preferences. Relationship Management
You will spend time focused on bringing in new donors, supporters and assets, building and sustaining long-term relationships. Develop and maintain strong relationships with fundraisers, ambassadors, patrons and high value donors. You will manage fundraisers, ambassadors, patrons and high value donor expectations on matters aligned to the charity. With the Head of Fundraising and Relationships, act as a dedicated point of contact for high value donors and supporters. You will work with Leadership team to organise and create digital content for events and activities to foster a strong sense of community and appreciation among donors. Build relationships with new and existing supporters, content creators, brands and media providers. Develop and maintain strong internal relationships with comms team and charity benefactors to collaborate on content. Managerial and Administration:
Deliver excellence in Creative Team Management. Ensure that all donors are professionally engaged and developed through the delivered content. Set up meetings as requested for the Director and if appropriate Team Members. Ensure calls are answered and messages are passed on immediately and office email queries actioned daily. Manage CRM content, collate information and data and produce reports. Ensure donors' information is entered onto CRM on a daily basis so that no backlog builds up. Assess and identify new opportunities for growth in current and prospective markets. Recruit and train new employees. Perform regular system, process, and employee evaluations to determine areas of improvement and where necessary implement performance improvement measures. Lead our creative team, ensuring there is a clear direction of travel, an understanding of purpose and an exemplary culture embedded to drive future success. Line manage the Social Media Executive and Content Executive. Manage expenditure across all projects and campaigns in line with agreed expenditure budgets. Effective reporting as required in line with agreed objectives and KPIs. Ensure that the recording of permissions and consents is adhered to in line with our policies and procedures and in accordance with GDPR. Other Responsibilities
Remain abreast of market trends and opportunities including AI, providing regular insights to the Charity senior leadership team for planning and delivery where appropriate. Manage and oversee all aspects of the online shop including its look and feel, accuracy, e-commerce links. Via your team you will ensure the online shop is branded, designed, and targeted at relevant audiences. With support you will lead the merchandise design and procurement, recognising and acting upon merchandise/fashion opportunities. Key member of the Fundraising Leadership team. Select, negotiate and manage contracts with external suppliers. Keep up to date with fundraising compliancy and other sector trends and developments. Provide leadership and motivation within the charity team. Champion equality and diversity within the organisation. Charity Team Support:
Deliver designated projects undertaken by the Charity. Support the Charity Team in any administrative activity as requested by the Director. We believe in a healthy, productive work environment. You will work seamlessly across departments and team boundaries in a constructive manner to achieve the Charity aims, ensuring the team culture remains positive, constructive and supportive. You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications and Knowledge Essential
Educated to a Degree level or demonstrable qualifications, knowledge and/or experience in donor/volunteer development/fundraising/charity work. Previous experience in marketing, promotion and/or communications. Detailed understanding and management experience of Charity regulatory compliance requirements. Project management experience. Qualification in Marketing and/or Promotion at Diploma level or demonstrable experience and knowledge in a marketing/promotion setting.
Desirable
General knowledge of the Charity Sector and Fundraising
Experience Essential
Substantial fundraising management experience including planning, evaluating, and delivering successful events and projects, that drive effective income activity outcomes. Strong project management skills. Experience of leading and motivating a high performing teams. Excellent management and leadership skills with the ability to build strong relationships, based on mutual respect and trust, ensuring that the relationships thrive under pressure. Strong external and internal stakeholder management experience Proactive 'can do' attitude coupled with a demonstrable track record of developing technical processes for new fundraising activities. Experience of planning, scheduling, allocating and evaluating work carried out by teams, individuals and self. Proven ability to think and act strategically, planning and evaluating activity and opportunities within the context of the wider programme as well as individually. Ability to translate concepts into effective action plans. Experience of managing the interface with corporate communication teams and negotiating strong commercial messaging and outcomes. Experience of appraising new ideas and proposals and making decisions to test (or not) as appropriate. Proven experience of effective marketing campaigns and brand development. Ability to identify, create and edit strong marketing content. Experience of using digital platforms such as email marketing platforms, content management systems and analytics platforms. Experience of working within an environment of constant change, often working to very tight deadlines and potentially changing priorities. Highly IT literate - proficient in use of Microsoft Office and digital design software.
Desirable
Experience of using Microsoft project, Database Software, Hubspot and Oracle software Strong analytical skills. Experience of working for a non-profit organisation or on overseas challenges. Experience in delivering fundraising training. Positive, results driven individual.
Other Essential
Ability to travel within geographical area effectively Ability to work hours flexibly Ability to speak Welsh or willing to learn
Desirable
Ability to travel to local, national and/or international charity events.
Skills and Attributes Essential
Creative and innovating thinker, motivated by pushing the boundaries. The ability to influence others to implement improvements. Excellent interpersonal, communication and negotiation skills. Excellent operational and charity analysis skills Robust, confident, 'can-do' attitude that thrives on challenges and remains calm under pressure and accepts challenging ideas. Excellent team player with a strong work ethic Sound judgment and decision-making skills Excellent project management skills. Managing many projects simultaneously. Flexible approach to work and ability to meet deadlines.
Desirable
Awareness of Wales NHS issues
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details Employer name Velindre University NHS Trust
Address Velindre Cancer Centre
Velindre Road
Cardiff
CF14 2TL
United Kingdom
Employer's website https://velindre.nhs.wales/ (Opens in a new tab)