About this role
Outbound Sales and Marketing Executive
Location: Reading RG1
Job Type: Full-Time or Part-Time
Salary: £25,000 – £28,000 (dependent on experience)
Overview
We are looking for a proactive and creative Outbound Sales & Marketing Executive to support lead generation, sales engagement, and marketing initiatives. This hybrid role combines outbound prospecting, content creation, and partnership development to drive new business opportunities and support the wider sales team.
Key Responsibilities
1. Outbound Lead Generation (Sales)
Execute high-volume outbound email campaigns (approx. 80–100 targeted emails per day)Prospect and engage both existing and new customers (Predominantly existing)Identify and qualify opportunities, generating a minimum of 12 qualified leads per monthMaintain accurate records of outreach and engagement activity 2. Sales Enablement (Marketing Support)
Write high-quality, engaging email content for both prospecting and existing accountsCreate marketing assets including case studies, visuals, and supporting contentSupport the sales team with tailored messaging and campaign materialsContinuously refine messaging based on performance and feedback 3. Marketing & Partnerships
Set up, manage, and grow social media presence for 21st Century AV and MeetingstorePlan and execute content strategies to increase engagement and brand visibilityCollaborate with vendor partners on joint campaigns and lead generation initiativesRepresent the company at vendor events and industry activities Key Skills & Experience
Strong written communication and email copywriting skillsExperience with outbound sales, lead generation, or email marketingBasic design/content creation skills (e.g. Canva or similar tools)Understanding of social media platforms and content strategyHighly organised with the ability to manage multiple prioritiesProactive, self-motivated, and results-driven Success Metrics (KPIs)
Volume and quality of outbound email activityNumber of qualified leads generated (target: 12+ per month)Growth and engagement across social media channelsContribution to pipeline and revenue generation Additional Information
This is a varied, hands-on role suited to someone comfortable working across both sales and marketing functions in a fast-paced environment. The role may evolve as the business grows.
Benefits include
22 days A/L a yearMedicash schemeLife Assurance TrustBright Exchange