About this role
Job Description:
The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer’s own strategies. The role will have dedicated customers/channels allocated and be accountable for the partner accounts.
Key Responsibilities: Represent the customer’s needs internally and build them into our activation proposals
• Ownership for UK& IRL activation plan – alignment, delivery & execution of the plan – including priority choices.
• Ownership for the UK TRC budget for the accounts responsible for – from agreeing allocation, to management/stewardship of the budget.
• Ownership to define/design/deliver the content required for internal deployment meetings, and own the design & delivery of all external tool kits and selling materials.
• Ownership to 3rd party agency relationships.
• Work with our agencies to develop and execute bespoke customer solutions which contribute to the retailer’s own strategies.
• Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and execute initiatives.
• Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers, instore and online.
• Evaluate executions with clear learnings and recommendations for future applications.
• Champion value creation within customer marketing.
What do we need from you?
• Commercial (sales, marketing, category, customer marketing) experience, and demonstrated ability to develop strong and impactful internal and external relationships and influence customers of all sizes.
• Strong track record of developing and executing visions and strategies with the ability to inspire and lead a complex, cross country team/structure to consistently deliver business results.
• Ability to navigate complex situations and challenge the status quo with a can-do attitude.
• Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment, which will also itself be new in the initial period.
What can you expect from Mars?
• Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.