About this role
*Marketing ManagerA Career-Defining Opportunity for a Proven Marketer*
If you?re a proven marketer who knows how to turn business objectives into strategies, campaigns and measurable growth, this could be the opportunity that defines the next stage of your career.
GrowME Marketing has built an experienced in-house team across advertising, SEO, content, design and development. Now we?re looking for an exceptional *Marketing Manager* to help lead the strategy and execution of GrowME?s own marketing.
This is a hands-on role.
We?re not looking for someone whose experience is limited to managing people, agencies or vendors. We?re looking for someone who understands marketing deeply, can develop the strategy and direction, and then work hands-on alongside our specialists to get it executed.
You?ll work directly with GrowME?s Founder and senior leadership, with access to an established team and the resources to turn good ideas into real campaigns.
If you?re the kind of marketer who can take an objective, figure out what needs to happen and *get it done*, we?d like to meet you.
*About the Role*
As Marketing Manager, you?ll help own GrowME?s internal marketing strategy and execution.
You?ll work closely with leadership to understand our growth objectives, identify opportunities and turn ideas into complete marketing initiatives.
That could mean researching a market, developing an offer, finding the right hook, mapping a funnel, creating a landing-page wireframe, writing messaging, developing a campaign brief, working with our designers on creative, collaborating with our advertising team on acquisition, reviewing conversion data, and figuring out what needs to change next.
You won?t be expected to personally be the specialist in every discipline.
You?ll have access to experienced people across paid media, SEO, design, development, content and other areas of digital marketing.
But you need to understand how these pieces work together and be capable of taking responsibility for moving an initiative from:
*Objective ? Strategy ? Campaign ? Execution ? Results*
Over time, we want you to become someone leadership can give a growth objective to and trust to help determine *what we should do about it.*
*Key Responsibilities*
* Develop and execute GrowME?s internal marketing strategies and campaigns * Turn business objectives into actionable marketing plans * Research customers, competitors, markets and emerging opportunities * Develop campaign concepts, hooks, offers, positioning and messaging * Plan customer acquisition and full-funnel marketing strategies * Develop landing-page concepts, structures and wireframes * Write and improve marketing copy, headlines and calls to action * Develop creative concepts and campaign briefs * Work alongside our advertising team on paid acquisition campaigns * Collaborate with designers, developers, content creators and SEO specialists * Develop retargeting, nurture and CRM strategies * Review the complete customer journey from ad through conversion * Identify and implement conversion rate optimization opportunities * Launch, test and continuously improve marketing initiatives * Analyze campaign and funnel performance * Use customer and sales insights to improve marketing * Bring new marketing ideas and opportunities to leadership * Use AI and modern marketing tools to improve research, strategy, creative development, execution and productivity
*Who You Are*
You?re a *proven, hands-on marketer* with real campaign experience.
You understand that marketing is more than running ads or posting content. You think about the market, customer, offer, message, creative, funnel, conversion and economics behind a campaign.
Most importantly, you?ve actually done the work.
You?ve helped take marketing initiatives from an idea or business objective through to something that was built, launched and measured.
You?re comfortable developing strategy, but you?re equally comfortable opening the tools, cr