About this role
KittySpout / DoggySpout is looking for a Performance Creative Strategist to join our team! As our creative strategist, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a heavy focus on Meta VSLs, UGC ads, and high-converting direct response ads - short and long form - that scale across our paid channels. We spend $2,000,000+ per month on Meta. We are looking to hire someone with 3+ years of experience. The ideal candidate has deep DTC experience in performance creative, runs a current AI stack in production, has experience briefing short and long form VSLs and delivers volume and quality in the same week, without being chased.
Who are we? KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters, and accessories. We sell across Shopify, Amazon, and Chewy, and we're one of the fastest-growing brands in the pet space ? $22M+ in revenue and targeting $45-50M in 2026. We recently launched DoggySpout, expanding into an entirely new vertical and customer base. We're lean, we move fast, and every person on this team has a massive impact on the business.
What is our culture like & who is a good fit? Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilize creativity to do more with less - and quickly. We use data to make decisions and live by the following three core values: work smart, overdeliver, speed is king, and better everyday. We love learning - every problem is an opportunity to grow. If you want a stress-free corporate 9-5 job, this isn't it. If you want to challenge yourself and shape a fast-growing company, work directly with the founders, and see huge career growth by playing a big role in scaling it to $100m+... If you want to drive results with a group of passionate, smart, hardworking people, work in an environment without politics or corporate chicanery, and play a big part in our growth being hands-on and active, all while having a generous performance bonus structure ? then you've come to the right place.
Key Objectives:
• Manage the full creative process (from scripting all the way to final creative) in order to produce high converting creatives on an ongoing basis. • Drive measurable improvements in core advertising metrics across digital channels with improved creatives. • Script Direct response creatives • Use data from creative performance on Meta to dissect, analyze and improve upon our creatives to continuously improve performance across our creatives. • Work with our marketing team to come up with new creative concepts and ideas. • Conduct strategic customer and competitor research to better optimize creative efforts • Provide creative reports on a monthly and quarterly basis • Decide on the next steps needed to scale Meta Ads further through better creative • Produce a minimum of 15 ad briefs per week, maintaining volume and quality simultaneously ? without being chased. Requirements
• Fully remote • Fluent in English • Direct Response Expertise: 3+ Years Experience with performance creative for DTC brands or working at a creative agency is a must. • Strong analytical skills with hands-on experience interpreting performance data from platforms such as Northbeam, Facebook Ads, leveraging spreadsheets and reporting tools to extract insights, inform strategy and communicate campaign ideas and results. • No issue working overtime or on the weekends if needed. You wouldn't know what to do with your free time if you were working less. You are passionate about your work. • Excellent cultural fit as per our values above. • Are excit