About this role
Job SummaryThis position is located with Bonneville Power Administration, in the Digital Media and Visual Design (NKD), Communications (NK), Chief Administrative Office (N). A successful candidate in the Public Affairs Specialist (Digital Strategy) position will serve as a Digital Strategist within NK's Digital Media and Visual Design (NKD) organization.
QualificationsSPECIALIZED EXPERIENCE REQUIREMENTS: A qualified candidate's resume must demonstrate at least one year of specialized experience equivalent to the next lower grade level (GS-12) in the Federal service. Specialized experience for this position is defined as experience 1) developing, implementing, and evaluating digital communications campaigns and content-such as web articles, social media posts, and visual multimedia-to educate and engage diverse internal and external audiences; 2) collaborating with subject-matter experts, creative teams, and leadership to deliver tailored digital messaging aligned with organizational goals; and 3) analyzing digital media metrics and audience feedback to optimize content reach, accessibility, and communication effectiveness. "Experience" refers to paid and unpaid experience. Examples of qualifying unpaid experience may include: volunteer work done through National Service programs (such as Peace Corps and AmeriCorps); as well as work for other community-based philanthropic and social organizations. Volunteer work helps build critical competencies, knowledge, and skills; and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Time-in-Grade: Current Federal employees must meet time-in-grade requirements by the closing date of this announcement to receive consideration. CTAP candidates: To be considered "well qualified" you must meet all of the requirements as described in this section. You must meet all qualifications and eligibility requirements by the closing date of this announcement.
Major DutiesAs a Public Affairs Specialist (Digital Strategy), you will: Plan, conduct, and evaluate a continuous comprehensive digital communication strategy in support of BPA and NK communications goals. Develop strategic digital communication plans, strategies, and campaigns that build awareness, inform, and educate internal and external audiences about BPA's mission, business, priorities, policies, initiatives, issues, programs, projects, and activities. Ensure all web and social media content is reviewed for clarity, communication value, with sensitivity to current events or controversial issues, and relevance to BPA, the energy industry, and Federal government. Ensure digital content is compliant with all applicable policies, standards, and regulations, including Section 508 of the Rehabilitation Act. Ensure accurate, factual, and relevant information is accessible to stakeholders, employees, news media, policymakers, and the public. Provide short and long-term direction for BPA's overall digital communications strategy based on audience feedback and engagement, client needs, industry trends, best practices, and cutting edge communications approaches.RequirementsIn accordance with Executive Order 14170, applicants are encouraged to respond to four short, free-response, essay questions in the questionnaire. Answer to these questions is not scored or rated. Your answers will be reviewed by the hiring manager and agency leadership if you are referred for selection consideration. When you apply you will be asked a series of questions to determine your eligibility for employment and your qualification for this position specifically. You must answer all of these questions completely and truthfully. Key Requirements: You must be a United States Citizen. This employer participates in the e-Verify program. Males must abide by Selective Service registration requirements. You will be required to report in person to the official duty location.