About this role
Email & CRM Marketeer Location: Amsterdam Contract: 32-40 hours per week Build the Goldbergh world and turn inspiration into engagement, loyalty and growth. Goldbergh is looking for an Email & CRM Marketeer who combines strong storytelling with a commercial mindset. In this new role, you will shape how Goldbergh communicates directly with its global community through email, CRM and Substack. You will connect the commercial priorities of e-commerce with the brand world created across marketing and social, turning both into relevant content that inspires, engages and converts. You understand customer journeys, e-commerce and the power of data. Your role Your role has two clear objectives: driving e-commerce revenue and building the Goldbergh community. Drive e-commerce revenue through email. You own the Goldbergh email calendar and use email and CRM to drive conversion, repeat purchase and customer value. Working closely with our Online Merchandiser, you understand which products, categories and commercial opportunities need attention and translate these insights into strong customer communication. You will: - Write and build newsletters, product campaigns and automated email journeys. - Develop and optimize flows such as welcome, post-purchase, cross-sell, upsell and win-back. - Segment audiences based on behaviour, purchase history and lifecycle stage. - Translate merchandising priorities into relevant and brand-right campaigns. - Test and optimize content, subject lines, timing and product selection based on performance. - Use data and results to continuously improve engagement, conversion and revenue. Build the Goldbergh world & community Not every communication needs to start with a product. Together with our Social Creative and wider Marketing team, you translate the world that lives across Goldbergh's social channels into deeper editorial stories for email and Substack. You build content around destinations, campa...