About this role
Manager, GEO/AIO & LLM Optimization | ServiceNow
About the Role
ServiceNow is looking for a Manager, GEO/AIO & LLM Optimization focused to join our SEO & AIO team within Digital Growth & Delivery. This is a hands-on individual contributor role focused on advancing ServiceNow's visibility across AI-powered discovery surfaces including LLM-driven answers, AI Overviews, conversational search, and agentic experiences.
You will report directly to the Senior Manager of SEO & AIO and work closely with content, product team, SEM, product marketing, analytics, and Martech to execute a best-in-class GEO/AIO program grounded in data and measurable business impact.
What You'll Do
Execute AI-first search strategies that grow ServiceNow's organic visibility across emerging AI-powered surfaces (AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and Claude)Translate LLM and AI search behavior insights into actionable content and technical optimizations — including entity coverage, semantic depth, structured data, and answer-level optimizationBuild and maintain a data-driven rubric to evaluate performance across modern SEO pillars: content quality, technical foundations, authority signals, and AI search readinessDevelop a search measurement framework that connects GEO/AIO performance to downstream business outcomes including pipeline influence and revenue attributionIdentify and prioritize high-impact opportunities through advanced keyword, topic, and intent modeling - balancing traditional search demand with AI-generated query patternsOwn a GEO experimentation roadmap: design, run, and synthesize tests that improve AI citation rates, organic performance, and engagementMonitor and analyze performance holistically across engines, markets, and AI platforms; deliver clear, executive-ready insights to stakeholdersDrive SEO/AIO excellence with focus on AI-readiness: site architecture, schema markup, metadata, internal linking, indexing, and page templatesConduct competitive and market analysis to identify gaps where competitors are gaining traction in AI-powered searchStay ahead of LLM ecosystem evolution and proactively adapt strategy as algorithms, platforms, and user behaviors shift What We're Looking For
5–8 years of hands-on SEO/GEO/AIO experience, with at least 2 years focused specifically on AI search optimization or answer engine strategiesDeep familiarity with how LLMs retrieve, cite, and surface brand content — and a proven ability to optimize for those behaviorsProficiency with enterprise GEO/AIO measurement tools, specifically Profound, and AirOps for Share of Model tracking and AI citation analysisHands-on experience with Botify for technical SEO crawling, log file analysis, and JavaScript rendering diagnosticsWorking knowledge of Semrush and/or Ahrefs for competitive analysis, keyword modeling, and share of voice trackingExperience with Adobe Analytics and/or Google Search Console for performance measurement and executive reportingStrong grasp of technical SEO fundamentals: structured data/schema (JSON-LD), Core Web Vitals, crawl efficiency, and JavaScript renderingAbility to synthesize large datasets into clear, actionable recommendations with demonstrated business impactStrong written communication — able to distill complex GEO/AI search concepts for executive and cross-functional audiencesComfortable operating independently in a fast-moving, ambiguous environment with competing prioritiesNice to Have
Experience with Prerender.io or EdgeWorkers for JavaScript SEOBackground in B2B enterprise SaaS or technology marketingThis Role Is Not For You If
You're looking for a people management track (this is a dedicated IC role)You need a fully defined playbook — we're building this function as we go
For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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