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Branding & Marketing Officer (ANGA Mastery) @ Anga

Bangkok, BangkokOnsiteFull-time
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About this role

Before you apply, please get to know us! ANGA Mastery is a new business unit under ANGA Bangkok, delivering comprehensive digital marketing training for individuals and organizations.

Brand Management

• Support the development and execution of branding strategies to strengthen brand awareness and positioning.

• Ensure brand consistency across all communication channels, campaigns, content, and marketing materials.

• Maintain and uphold the company's brand identity, tone of voice, and visual standards.

• Monitor brand performance, audience perception, and competitor activities to identify opportunities for improvement.

Creative Development

• Develop creative concepts and campaign ideas for marketing initiatives and brand activities.

• Brainstorm and propose innovative ideas to increase audience engagement and brand visibility.

• Collaborate with designers, content creators, and stakeholders to bring creative concepts to life.

• Ensure all creative outputs align with the company's branding and marketing objectives.

• Basic Canva design is a must to publish small contents.

Content Creation & Management

• Plan and manage content calendars across social media and marketing channels especially Tiktok, Facebook and Linkedin

• Create engaging content for social media, websites, email marketing, presentations, and promotional materials.

• Develop compelling brand stories and messaging to strengthen audience connection.

• Coordinate content production and ensure timely delivery of all marketing assets.

• Collaborate with designers and videographers for compelling visual assets. For example, online courses, videos for the LMS, leaflets for booths, and etc.

Social Media Management

• Manage and grow the company's social media presence across all relevant platforms.

• Schedule, publish, and optimize content to maximize engagement and reach.

• Monitor audience interactions and maintain positive community engagement.

• Track and analyze social media performance and provide recommendations for improvement.

Marketing Campaigns

• Assist in planning and executing online and offline marketing campaigns.

• Coordinate campaign activities to ensure successful implementation and achievement of objectives.

• Support lead generation, brand awareness, and audience engagement initiatives.

• Monitor campaign performance and prepare reports with actionable insights.

Event Management

• Plan, coordinate, and execute company events, workshops, seminars, and promotional activities.

• Manage event logistics, timelines, and operational requirements.

• Coordinate with vendors, partners, speakers, and stakeholders to ensure successful event delivery.

• Ensure all events reflect the company's brand identity and provide a positive participant experience.

Market Research & Analysis

• Research market trends, customer insights, and competitor activities.

• Identify new opportunities to strengthen brand positioning and marketing effectiveness.

• Provide recommendations based on research findings and performance data.

Cross-Functional Collaboration

• Work closely with management, sales teams, designers, instructors, and external partners.

• Coordinate projects across departments to ensure timely and effective execution.

• Support business growth initiatives through branding, marketing, and creative solutions.

Performance & Continuous Improvement

• Track and report key marketing, content, social media, and event performance metrics.

• Evaluate results and recommend improvements for future campaigns and initiatives.

• Continuously seek innovative approaches to enhance brand presence and audience engagement.

Skills

ANGA Mastery

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