About this role
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our Marketing Activation team as ABM Specialist.
About the role
Be part of the movement – and play your part.
As our new ABM Specialist, you’ll help us build-from-the-ground-up a new way of working by designing personalised, insight‑driven nurture programs that move our most important accounts from early engagement through to opportunity. You will report directly to the Owned Channel Lead and work closely with colleagues across Sales and Campaign Management, creating alignment, momentum, and meaningful progression within our target account list.
You’ll join a dynamic and collaborative Marketing Activation department where we blend creativity with precision. Our teams are known for strong cross-functional partnerships and a culture that values curiosity, experimentation and continuous improvement.
What kind of exciting challenges can you expect to meet in this role?
Design personalised sequences for target accounts and tiers
Build and QA journeys and messages for decision makers
Coordinate post‑event nurtures and follow‑ups
Measure engagement, influence and next steps
Feed win/loss insights into messaging and plays
Additional tasks
Support related projects that strengthen account-based processes
Contribute to governance standards and best practice documentation
Participate in cross-functional planning cycles
About you
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. With this in mind, we think that you are an account-focused marketer who enjoys crafting personalised journeys, collaborating closely with Sales, and bringing structure, discipline and insight into every stage of the customer engagement cycle.
You are a motivated self-starter who is excited to build a new way of working. You combine creativity with rigour and understand how to orchestrate experiences that influence complex buying teams.
We know great candidates come from many backgrounds, so you may not tick every box — and that’s okay. Experience that could help you succeed in this role would be:
Around 2+ years of experience in ABM, marketing operations, or a similar role
Experience working with ABM and/or marketing automation tools.Hands‑on experience with CRM or CDP platforms (e.g., Dynamics 365, Segment/Twilio) is definately a plus.
Understanding of account‑based marketing principles and approaches
Demonstrated ability to move accounts from early engagement to opportunity
Experience coordinating post‑event nurtures, follow‑ups, or multi‑step journeys
Additionally, we imagine you bring strengths such as:
Strong communication and collaboration skills
Ability to manage projects, prioritise tasks, and meet deadlines
Ability to design or support personalised nurture journeys for target accounts
Enjoyment of close collaboration with Sales and Campaign Management teams
Attention to detail in journey QA, governance, and process consistency
Analytical thinking to interpret engagement signals and identify next steps
Working at DFDS
Join the movement and grow with us.
Be a valued member of a diverse team at DFDS and help drive change together.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
We promote a great workplace with a diverse and vibrant community and a healthy work/life balance. At our Copenhagen headquarters, we enjoy a modern workspace with award-winning facilities, different work zones, own game room, fitness facilities, canteen and a café with a rooftop terrace with a beautiful ocean view, all just 5 minutes from the nearest train & metro station.
Are we a match? Then what are you waiting for? Apply Now.
If you think your personality, skills, experience, and aspirations match this role, we’d love to hear from you. Please apply as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.
We look forward to hearing from you.