About this role
PURPOSE OF THE POSITION Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Paid Search and Third-Party Delivery Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio. RESPONSIBILITIES Search Activation
• Support the general day-to-day functions as led by Paid Search and 3rd Party Delivery media Managers • Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. • Perform monthly billing and invoice reconciliation.
• Execute new campaign builds, ad copy rotations, account optimization and tracking processes across different platforms • Manage the tagging, reporting and financial management for Search and 3PD campaigns for Dunkin’ • Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy • Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions • Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes • Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media • Proper management and reconciliation of all account budgets in accordance with media authorizations • Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases • Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights • Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results • Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs. • Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers • Provide general team support as needed based on internal priorities and scope of projects • Demonstrate a “big picture” understanding of brands marketing strategy and the role Search and 3PD plays. • Assume buying responsibilities in the event of a Manager’s absence
Agency and Cross-Functional Internal Teams Collaboration
• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan • Co-lead competitive tracking and reporting on a regular basis and/or as needed • Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges
EDUCATION QUALIFICATION: Required Minimum: Bachelor’s degree
EXPERIENCE QUALIFICATION:
• 2 – 5 years of relevant experience in marketing and / or media • Hands on keyboard paid buying experience within Google Ads, Uber Eats, and DoorDash platforms • Demonstrated experience in problem solving and managing multiple tasks • Account budget management through daily/weekly pacing, monthly and yearly goals
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:
• Ability to deliver results • Excellent project management skills (proficiency in Excel/PPT will be key) • Ability to balance multiple priorities and meet project deadlines • Excellent oral and written communication skills • Ability to lead and influence others • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor • Self-starter personality who can operate with minimal supervision • Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively • A detail-oriented approach and a desire to achieve objectives accurately • Solid quantitative and research skills, and proven data interpretation capability • Ability to learn new systems and workflows
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.