About this role
What You'll Do:
The Senior Account Director is an experienced client lead within the Generation in-house agency, accountable for managing complex, multi-brand campaign portfolios and building deep, trusted relationships with senior brand stakeholders. The role operates with a high degree of autonomy within defined parameters, leading integrated campaign delivery from brief to completion and guiding less experienced members of the account management team.
Key Responsibilities:
Campaign Leadership: Takes the lead on end-to-end delivery of major integrated campaigns across multiple channels and brand teams. Accountable for embedding client KPIs into the creative process from brief stage and ensuring delivery consistently meets commercial objectives.
Stakeholder Relationship Management: Builds and sustains trusted relationships with brand leads and marketing stakeholders. Acts as the primary day-to-day point of contact for senior clients, developing a thorough understanding of their priorities and translating these into clear direction for the agency team.
Brief Ownership: Takes full accountability for the quality of briefs entering the agency. Challenges briefs that lack clarity or commercial grounding before they reach the creative team, ensuring every project begins with a well-defined objective and a clear creative direction.
Resource and Scope Management: Balances client demand against available creative capacity, managing scope and expectations proactively. Identifies resourcing risks early and works with the account management lead to address them before they affect delivery.
Commercial Awareness: Maintains a clear view of budget health across assigned accounts. Flags variances and risks in a timely manner, and demonstrates an understanding of how delivery decisions affect the commercial performance of the agency.
Team: Provides day-to-day guidance and feedback to AM’s working on their accounts. Shares knowledge, reviews work and supports the development of less experienced team members, contributing to a culture of continuous improvement within the function.
Integrated Delivery: Works collaboratively across creative, strategy, production and project management to ensure all workstreams are aligned and moving at pace. Keeps all parties informed and ensures nothing is lost in handover between disciplines.
Role Scope and Impact:
Experienced individual lead role accountable for the delivery of complex, multi-channel campaigns across assigned brand portfolios.
Operates with a high degree of autonomy within defined parameters, making day-to-day decisions independently and escalating only where required.
Manages relationships directly with brand leads and mid-to-senior marketing stakeholders across multiple business units.
Provides guidance and formal development support to AM’s within their portfolio.
Works closely with the Senior Manager Client Services and peers across the account management function.
Accountable for the quality of briefs and the commercial health of assigned accounts, including budget tracking and scope management.
A key contributor to the day-to-day output and reputation of the client services function.
Who You Are:
Proven experience in an AD or equivalent client leadership role within a creative, integrated or in-house agency environment.
Strong track record of independently leading complex, multi-channel campaign delivery from brief through to completion.
Confident and credible in senior client environments, with the ability to build lasting relationships and manage expectations effectively.
Commercially aware, with experience managing budgets and scoping projects across a portfolio of accounts.
Experience providing guidance and formal development support to junior members of an account team.
Good understanding of integrated marketing, the creative development process and how to brief creative teams effectively.
Able to manage competing priorities across multiple accounts in a fast-paced environment.
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Need to know
We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.
We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email [email protected] for guidance.
We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.
During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.
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