About this role
Smyths Toys Smyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers. About the Role Smyths Toys is looking for a Social Media Content Creator to join our Marketing team. Salary - €35,000 Responsibilities Key Responsibilities Full end-to-end production and analysing of videos. This includes but not limited to; creative ideation, scripting, shooting, editing, publishing content, analysing and reporting. Essential to be highly confident performing either side of the camera You must live and breathe TikTok! Find and react quickly to trends, sounds, formats, and cultural moments Astute knowledge of the platform's best practices Guide key stakeholders on content performance and strategy Communicate with buyers on what products are needed to be filmed. Production & Shooting Source products, props, and in-store locations for shoots Travel to film content as required Shoot high-quality vertical video using mobile Highly confident performing in videos. Direct colleagues or contributors where needed Editing & Post-Production Experienced CapCut user (or other mobile video editing tool) to edit videos, including captions, text overlays, sound, and pacing Optimise edits for retention, hook strength, and platform performance Maintain a consistent visual and tonal style Publishing & Community Upload, schedule, and publish content natively on TikTok Write captions and apply relevant hashtags and sounds Monitor comments and engagement where required Performance & Reporting Track and analyse content performance (views, watch time, engagement, retention) Identify patterns in high-performing vs low-performing content Report insights and recommendations back to senior stakeholders The Ideal Candidate Requirements Experience creating and managing social media content – TikTok, Snapchat, Reels, YT Shorts Strong video shooting and editing skills (mobile-first mindset essential) Comfortable performing either side of the camera Deep understanding of social media trends, formats, and algorithm behaviour Comfortable working independently and owning projects end-to-end Full driving licence (essential) Willingness to travel for filming Nice to Have Experience working in retail, entertainment, or fast-paced consumer brands Familiarity with TikTok analytics and reporting tools Background in social-first content rather than traditional marketing Benefits A benefits package inclusive of: 33 Days Annual Leave (inclusive of public holidays) Defined Contribution Pension Scheme Life Assurance Cover Employee Assistance Programme In-store discount Company Maternity and Paternity Payments Special Life-Event Gifts Length of Service Awards Bike to Work Scheme Smyths Toys is an Equal Opportunities Employer